Google was handing out cupcakes from a truck in Austin, TX to people who were using Google Photos. Zappos showed-up by surprise in a cardboard box and started handing out gifts to people who would drop the Google cupcake into a slot on the box. Gifts included watches, headphones, sunglasses, backpacks and gift cards.
Ambient advertisement created by Lowe, United States for Zappos, within the category: Retail Services.
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director: Jon Ruby
Associate Creative Directors: Lisa Mathisen, Nick Mathisen
Senior Art Director: Ryan Montgomery
Senior Copywriter: Tim Bildsten
Content Producer: Eric Skvirsky
Senior Content Producer: Aubrey Hayden
Assistant Editor: Libby Ryerson
Animator: Eric Ko
Group Account Director: Kelly Burke
Account Director: Megan Oxland
Account Supervisor: Alexandra Martin
Account Executive: Meaghan Quinn