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Don't text and drive, 4

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Safe driving campaign appearing throughout the United States at airport security checkpoints.

Ambient advertisement created by bfw, United States for Zappos, within the category: Retail Services.

Caption

UR TXT can wait.

Advertising Agency: bfw Advertising, Boca Raton, USA
Creative Director: Paul Amelchenko
Art Directors: Juan Carlos Agosto, Pete Carrara
Copywriter: Paul Amelchenko
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ace85le's picture

huh?

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

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Nude Copy's picture

why should AOTW promote such stuff?

Nude Copy
Activity Score 1054
Copywriter at India
Glut's picture

bad campaign, done idea in many better ways before

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Nike Diesel's picture

Why is it important that this campaign is at airports?
Fail to see the connection here...

Nike Diesel
Activity Score 13630
Art Director
dean viii's picture

Exactly.

dean viii
Activity Score 1686
Creative Director
kleenex's picture

HUH??? Shoes and texting while driving go together???

kleenex
Activity Score 53212
Web Designer/Developer
jackblack's picture

Lame.

jackblack
Activity Score 2357
Art Director
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