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The great escape

Agency Network: 
Published/Aired: 
December 2013

Description

Ambient advertisement created by Publicis, Italy for Yovis Viaggio, within the category: Pharmaceutical.

Advertising Agency: Publicis, Milano, Italia
Executive Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Director: Claudio Gallinella
Account supervisor: Federica Stragapane
Production: Bedeschi Film
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Highest Rated

thedesignaddict's picture

So, by saying 'sure' you're acknowledging that is is a complete rip-off, but then you say 'it's a great idea'?

That doesn't make ANY sense.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Olafski001's picture

haha like it

Olafski001
Activity Score 1193
Copywriter |
morse's picture

Entertaining. I would be totally freaked out.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

thedesignaddict's picture

This is a total rip-off of the Ylvis IKEA trap. Right down to the music.

http://www.youtube.com/watch?v=2XLPmY89cGM

thedesignaddict
Activity Score 5403
Art Director at Freelance
kleenex's picture

sure, but this was a great idea as well.

kleenex
Activity Score 58797
Web Designer/Developer
thedesignaddict's picture

So, by saying 'sure' you're acknowledging that is is a complete rip-off, but then you say 'it's a great idea'?

That doesn't make ANY sense.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Ramat Ajala's picture

deja vu.

Ramat Ajala
Activity Score 800
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