Agency Network: 
Published/Aired: 
December 2009
Youth In Distress:  Welcome mat
Youth In Distress Ambient Ad -  Welcome mat

Description

Ambient advertisement created by BBDO, Israel for Youth In Distress, within the category: Public Interest, NGO.

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Creative Directors: Guy Bar, Danny Yakobowitch
Art Director: Yuval Davidov
Copywriters: Orel Bitan, Asaf Katz
Account Supervisor: Adi Erlich
Account Manager: Efrat Orbach
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satrianee's picture

The thing i like with this campaign is the "hundred ELEM volunteer"... The message could have been delivered more obviously if these volunteers would just knock on doors and held out a flyer...

Is that doormat giving the right message (or any message?)

satrianee
Activity Score 3734
bubblestheclownfish's picture

I dunno satrianee - we're all pretty tired of door-to-door sales people and fundraisers, aren't we? ;-)

I think it's pretty effective, and does the job explaining the purpose/cause better than an untrained/nervous volunteer who might forget their lines even if we give them more than 5 seconds of our time. People are more likely to take an interesting piece like this into their house before they'd let a volunteer in. They can read it at their leisure, and hopefully be affected by the cleverness/sadness of the delivery.

Cheers,
John

bubblestheclownfish
Activity Score 598
Creative Director
NomadDCLXVI's picture

when someone knocks on your doors you already may have protective attitude and then make the flyer fly straight into the trash-bin. I think that putting the matt is better because it does not ask anything and at the same time it still attracts attention.
And it definitely hooks with the message :"Why someone think that my house is not welcome." and then you flip it to find out.

NomadDCLXVI
Activity Score 437
Creative Director |

dclxvi

swea's picture

I find it interesting

swea
Activity Score 5
WillyLatasa's picture

Like it!

WillyLatasa
Activity Score 608
Art Director at Sinus.la |

"Bright ideas bring better results"

sold's picture

good!

sold
Activity Score 3373
Copywriter
Luck's picture

Bravo ! J'aime.

Luck
Activity Score 21
Copywriter
brandingworthspreading's picture

Very nice! I would like to know more about the effect it had.

brandingworthsp...
Activity Score 608
Copywriter at brandingworthspreading.com |

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morse's picture

Funny!

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

NomadDCLXVI's picture

I love it. Smart and true.

NomadDCLXVI
Activity Score 437
Creative Director |

dclxvi

rolling.stone's picture

excellent

rolling.stone
Activity Score 2731
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

luciacfc's picture

Too costly if this is a donation/volunteer based association..

luciacfc
Activity Score 744
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