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Agency Network: 
Published/Aired: 
January 2019
Young People First: Call Now
Young People First: Call Now
Young People First: Call Now
Young People First Ambient Ad - Call Now
Young People First Ambient Ad - Call Now
Young People First Ambient Ad - Call Now

Description

Young People First is a UK-based charity supporting vulnerable young people in finding work, battling mental health issues or facing homelessness. In light of recent youth service cuts, we approached Birmingham-based street artist Foka Wolf to create a series of spoof posters that directly confronted how outrageous it is that some young people may have to resort to such desperate measures to survive.
The phone number on each poster led to a recorded message revealing that YPF was behind the campaign and detailing the support they provided.

Ambient advertisement created by RBH, United Kingdom for Young People First, within the category: Public Interest, NGO.

Advertising Agency: RBH, Birmingham, United Kingdom
Creative Directors: Mark Padfield, Michael Vines
Art Directors: Foka Wolf, Max Bale
Copywriters: Foka Wolf, Sarah Mullaney
Photographer: Morgan Tedd
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