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Care Labels

Agency Network: 
Published/Aired: 
November 2009
XXL Carwash:  Care Labels
XXL Carwash Ambient Ad -  Care Labels

Description

XXL carwash has a carwash-lane that uses brushes made of non-synthetic, textile cloth. Therefore cars get a label ‘sticking out’ like they sometimes do out of the collar of one’s clothes. The label on the car is informing it’s owner how to take care of their car. The washing label is a voucher, which gives car-owners 50% discount on all washing programs during a three-week period.

Concept: Arthur ‘T Mannetje, Peter Halma, Sophie Lever.

Ambient advertisement created by Houdini, Netherlands for XXL Carwash, within the category: Professional Services.

Caption

Do not iron, do not bleach, do not tumble dry. Handle with care, wash at xxl carwash.

Advertising Agency: Houdini, Amsterdam, The Netherlands
Creative Directors: Boris Peters, Wilbert Leering
Art Directors / Copywriters: Arthur ‘T Mannetje, Peter Halma
Log in to post comments
EGGO's picture

It's an idea I wish I came up with.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

J Designer's picture

Me too, That’s the definition of a good design ;)

J Designer
Activity Score 2420
Graphic Designer at Click Clack
szkwadrat's picture

good and funny

szkwadrat
Activity Score 210
Graphic Designer
silvi's picture

Good idea.

silvi
Activity Score 4172
Copywriter
Cheeseman's picture

Go HOUDINI! Nice one.

Cheeseman
Activity Score 11
Art Director
Jonathan86's picture

Brilliant idea!! Keep up the excellent work!

Jonathan86
Activity Score 6
Art Director
The Lion's picture

Good work. Hope to see it next June!

The Lion
Activity Score 122
Creative Director |

http://twitter.com/Cannes_Lions

Migzter13's picture

Nice and Simple

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

willy wonka's picture

good work!!

willy wonka
Activity Score 137
work
catalin1205's picture

I think i'l write the same thing on my cat!

catalin1205
Activity Score 18
teacher
rolling.stone's picture

good ambient

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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