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Guest's picture

Hemorrhoids are painful. Duh!!
Apart from slapping a logo/packshot, bottom right corner on a fairly creative device,(yes the bum graphic is clever) but no where does it tell the consumer how this product can benefit them. No where

6/10 for concept
2/10 for communication.

Guest
NastyJester's picture

It needs a line or something to explain it. As it stands, I wouldn't get the link between the staple and haemorrhoids. I'd just see what looks like a peachy, healthy ass staring me right in the face, and presume the cream has cured whatever problems the bottom's owner might have had.

NastyJester
Activity Score 740
Copywriter
Guest's picture

COPYALARM

Have a look on this ad done by McCann Ericson a year ago:

http://adsoftheworld.com/media/ambient/styx_underwear_only_time

Guest
partially_impartial's picture

That is a great example of how this idea works. This however, misses the mark.

partially_impartial
Activity Score 91
Graphic Designer
Guest's picture

doesn't need a copy. problem and solution is shown.

Guest
Guest's picture

makes me wanna smell my fart.

Guest
dsklan's picture
dsklan
Activity Score 1926
Art Director at homeshop
eliseu_drummond's picture
eliseu_drummond
Activity Score 5
Tonits's picture

Gracioso.

Tonits
Activity Score 349
alvinpck's picture

Why not a full page spread?

alvinpck
Activity Score 1463
Art Director
Guest's picture

do you have two assholes?

Guest
alvinpck's picture

Ohhh~ the staplers trick. You can always stapler at one side. Duh...
Speaking on behalf of your agency eh?

alvinpck
Activity Score 1463
Art Director
Guest's picture

Speaking on behalf of your asshole, eh?

Guest
Guest's picture

It's been done before.

Guest
corndogfuneral's picture

Much to subtle for the staple to really be noticed. I would think it's just keeping the ad in rather than part of the ad. Plus apparently it's been done before.

corndogfuneral
Activity Score 1053
Art Director
Hunther's picture

i don't think this message is clear.. besides, the staple in the megazin isn't clearly visible and is 'normal' to have in a page..

Hunther
Activity Score 71
Student, Willem de Kooning Rotterdam
Guest's picture

for those who has hemorrhoids will know how it feel... quite true... just like me...

Guest
kai539's picture

ouch.
interesting idea, a bit gross though

kai539
Activity Score 244
Nanyang Academy of Fine Arts
Guest's picture

Which part of the ad actually said "hemorrhoids"?

Nowhere. The problem is mentioned only in the caption attached to this entry.

All I see is a patch of skin, and a packshot. Only clever advertising people will be able to connect all the dots and understand this ad is saying:

- this is a backside

- the stapler is your ahem... xxxxxxx

- stapler in xxxxxxx means hemorrhoids

- and this packshot is your solution

Guest
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