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Washroom signage

Agency Network: 
Published/Aired: 
January 2009
Xdress.com:  Washroom signage
Xdress.com Ambient Ad -  Washroom signage

Description

Client: Xdress.com is an online boutique for male cross dressers.
Problem: Lack of awareness and traffic to their website.

Function: Adhesive dresses containing the site’s URL that could easily be applied to public washroom symbols.

Ambient advertisement created by Spring, Canada for Xdress.com, within the category: Media.

Solution: Create a memorable guerilla piece that can be easily applied
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Director: Jeremy Grice
Designer: Jeremy Grice
Production: Stacey Barton
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Highest Rated

morse's picture

This would create confusion for sure, which I guess is a good thing in this case.

morse
Activity Score 18121
Art Director |

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morse's picture

This would create confusion for sure, which I guess is a good thing in this case.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture

BEAUTIFUL NAILS !!!!! NICE CASTING EH???

pierrelastname
Activity Score 2869
Copywriter
Georgitte's picture

LOL- will have to use a magnifying glass to see what xdress means!!

Georgitte
Activity Score 10
bobby666's picture

x -adresses the message brilliantly. even the point of communication is well thought through. applause.

bobby666
Activity Score 1462
RMG Connect, India
Audrius Kubrik's picture

Of course, it would only work in certain toilets with these kind of signs of this kind of shape (and these days there are lots of different signs), so the target reach is not that awfully big, and it would be a nice idea nevertheless, but I am sure you made the sign and dress to fit it yourself and the door itself probably doesn't lead to any toilet at all.

Audrius Kubrik
Activity Score 828
Vilnius
Audrius Kubrik's picture

Hm... "www.xdress.com" --> "Safari can’t find the server." One star for the idea, the other -- for your braveness to think no one would check the website.

Audrius Kubrik
Activity Score 828
Vilnius
rolling.stone's picture

lol, so what u wanna buy there (he he just kidding)

i did open in mozilla and it did work

smart play with shape

but will it be really effective, not sure

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Audrius Kubrik's picture

It's not that I really need those clothes, but "Firefox can't find the server at www.xdress.com."

Audrius Kubrik
Activity Score 828
Vilnius
CrackerJackFlash's picture

worked for me on firefox... and I also found out that I can replace my old Mesh & Lace Garter Panty for only US$17.95!!!

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Audrius Kubrik's picture

"www.xdress.com could not be found. Please check the name and try again." on Camino and I'm giving up. Like it says, if it's not for you, it's not for you :)

Audrius Kubrik
Activity Score 828
Vilnius
Stones's picture

Surly this would not be allowed. But a good idea though

Stones
Activity Score 138
silvi's picture

I don´t know if this is really effective. Message is very subtle.

silvi
Activity Score 4172
Copywriter
the_lizard_king's picture

would surely work for the male cross dressing community if they use women's toilet. But only God knows how many women entered the men's toilet by mistake!

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

warreno's picture

Okay, I love the hell out of this idea.

For starters, it might lead to confusion in bathroom usage, which alone is just a great thing. A little quiet social engineering isn't bad.

Also, the message is low key but not likely to be forgotten, which makes it all that much more effective.

Good, really good guerrilla marketing idea.

warreno
Activity Score 222
thedesignaddict's picture

Advertising for advertising people. Fail.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

Yo le hubiera puesto color o diseño para diferenciar

Guest
Guest's picture

Brilliant idea! Who's this gumba that can't find xdress.com I've had no problems finding the site for the last 8 years and ordering from them.

Guest
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