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The Big Melt

Agency Network: 
Published/Aired: 
February 2012
WWF:  The Big Melt
WWF Ambient Ad -  The Big Melt

Description

In early 2012, ice on the Amsterdam canals began breaking up and melting. This presented us with a unique opportunity to raise awareness on the issue of climate change in a way that hadn’t been done before. In prime spots around the city, QR codes were transferred onto the ice which had a link to the WWF Netherlands site (http://www.wnf.nl/nl/wat_wnf_doet/thema_s/klimaat/) and instantly put the issue of climate change in people’s hands. And once the ice started to melt, it was a natural ‘demonstration’ of this problem. There was no media spend, and there are no laws against printing on ice.

Ambient advertisement created by Iris, Netherlands for WWF, within the category: Public Interest, NGO.

Advertising Agency: iris, Amsterdam, Netherlands
Creative Director: Tom Ormes
Art Director: Glenn Doherty
Copywriter: Tom Ormes
Additional credits: GreenGraffiti, Tessa Sosnowy, Mark Brounen, Saskia Baaij, Guillaume Koenig
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Highest Rated

Daland's picture

Nice thought, probably an experimental try.

Wouldn't people passing by be more incline to scan the code if WWF was "printed" near the QR code.

Daland
Activity Score 140
Reclame, Marketing & Communicatie at Hogeschool van Amsterdam
kalpesh78's picture

boring

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

YoGiIDr's picture

Nice thought! But how do you scan it?

YoGiIDr
Activity Score 30
Art Director
Lawson Hembree's picture

n-ICE.

Lawson Hembree
Activity Score 444
Daland's picture

Nice thought, probably an experimental try.

Wouldn't people passing by be more incline to scan the code if WWF was "printed" near the QR code.

Daland
Activity Score 140
Reclame, Marketing & Communicatie at Hogeschool van Amsterdam
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