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Deforested Field

Agency Network: 
Published/Aired: 
May 2013

Description

Ambient advertisement created by Grey, Brazil for WWF, within the category: Public Interest, NGO.

Advertising Agency: Grey 141, Brazil
Chief Creative Officer: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Daniel Perez Pallares
Art Directors: Lucas Heck, Eduardo Nose
Copywriters: Marcos Piccinini, Gui Camargos, Paulo Amaral
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Highest Rated

kleenex's picture

Brilliant Idea.

kleenex
Activity Score 52778
Web Designer/Developer
Vladislav's picture

Great idea. SImple way to deliver a very strong message.

Vladislav
Activity Score 2407
Client Servicing at Advertising Agency Voskhod
talkingisfree's picture

This is a great idea.

talkingisfree
Activity Score 2712
Art Director
sonufrommars's picture

Great awesome

sonufrommars
Activity Score 67
Art Director at india
Meredith Singh's picture

Brilliant. Deserves Cannes Gold. So simple. So impactful. And it couldn't have been done in a better country to deliver the message.

Meredith Singh
Activity Score 407
Art Director
Meredith Singh's picture

So... it actually won a gold. and a silver. Well deserved!

Meredith Singh
Activity Score 407
Art Director
kleenex's picture

Brilliant Idea.

kleenex
Activity Score 52778
Web Designer/Developer
certaintly's picture

in argentina they did a similar idea in which they filled the soccer field with tree trunks at half time with the same message.

i quite like this better, though

certaintly
Activity Score 3994
new is better's picture

de acuerdo había una en Argentina que ganó Ojo de iberoamerica con el mismo mensaje hecho en un entretiempo de un partido...

new is better
Activity Score 125
Creative Director
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