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December 2010
Wrigley’s / Orbit:  Fresh Breath
Wrigley’s Ambient Ad -  Fresh Breath

Description

Aim: To demonstrate the breath-freshening effect of Wrigley‘s Orbit Ice Mints, in and around popular Ski locations.

Idea: We used giant installations, displaying a face in profile and cleverly positioned them in front of active snow cannons.

Success: The installations were an instant motif of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria.

Ambient advertisement created by BBDO, Australia for Wrigley’s, within the category: Confectionery, Snacks.

Advertising Agency: PKP BBDO, Vienna, Austria
Creative Director: Christian Gosch
Art Director: Karl Royer
Copywriter: Christian Gosch
Photographer: Thomas Tatzl
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Davai's picture

Ivan, why do you censore all the comments on ads coming from DDB Dubai ? Did they ask you, so that anybody criticise their work before Cannes ?

Davai
Activity Score 618
Copywriter
ivan's picture

The client asked the agency if we can disable comments. Not sure what they are afraid of. We're such gentle and kind commenters. ;)

ivan
Creative Director at Ads of the World
F.Abboud's picture

What's the DDB Dubai issue and for which campaign if I may ask?

F.Abboud
Activity Score 218
Planner
sirvan's picture

I don't think we should allow work that can't be commented on.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

arthor's picture

Yep, hopefully Joe gets it up on his blog that the campaign was a rip off, they better not win.

arthor
Activity Score 513
CrackerJackFlash's picture

great idea

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

joelapompe's picture

@arthor I'm sure it's done, but for the moment I've only found this :
http://www.coloribus.com/adsarchive/prints/one-second-snow-canon-11772...

joelapompe
Activity Score 3923
atb2005's picture

I think he meant the Clorox campaign by DDB, Dubai. Thanks for these links though!

atb2005
Activity Score 13557
joelapompe's picture
joelapompe
Activity Score 3923
Glut's picture

very interesting. One of joe´s link got nothing to do with this post. This one works because of its location, meanwhile in the commercial is arbitrary.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
atb2005's picture

Yes, it does. It's absolutely the same idea! Just a different setting.

atb2005
Activity Score 13557
thedesignaddict's picture

I like it.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Hammad S's picture

Haha! That's an idea

Hammad S
Activity Score 484
Amir Blumadali's picture

Seems like I saw it before but still good

Amir Blumadali
Activity Score 70
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