Aim: To demonstrate the breath-freshening effect of Wrigley‘s Orbit Ice Mints, in and around popular Ski locations.
Idea: We used giant installations, displaying a face in profile and cleverly positioned them in front of active snow cannons.
Success: The installations were an instant motif of interest for photographers, intriguing many tourists; becoming an attraction of their own. Following the success and attention generated, further installations are planned in various ski locations around Austria.
Ambient advertisement created by BBDO, Australia for Wrigley’s, within the category: Confectionery, Snacks.