Body-O-Matic

Agency Network: 
Published/Aired: 
April 2009
Worksafe:  Body-O-Matic
Worksafe Ambient Ad -  Body-O-Matic

Description

Ambient advertisement created by Lifelounge, Australia for Worksafe, within the category: Public Interest, NGO.

Caption

Unfortunately, there’s no easy fix when it comes to work place incidents. There are no panel beaters, precision painters, restorations or cheap and readily available replacement body parts. When you damage your body in a serious work place incident, the injury is for life. To highlight the consequences of poor work safety practices, WorkSafe Victoria brought to life the terrifying nature of work place incidents with this striking installation. A vending machine designed to sell spare body parts. The Body-O-Matic.

Advertising Agency: Lifelounge, Melbourne, Australia
Creative Director / Copywriter: Daniel Pollock
Associate Creative Director / Art Director: David Ponce de León
Designer: Michael Pham
Model makers: Odd Studio, Sydney
Account Executives: Luke Veale, Richard Hayes
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Highest Rated

Guest's picture

disgustingly cool

Guest
Blashyrkh's picture

Interesting. Heads are missing...lol..joking. Wonder what material is used for body parts, that foot seems so real.

I like it.

Blashyrkh
Activity Score 32866
Art Director
Guest's picture

maybe the foot is real lol

Guest
Guest's picture

oooohhh !! i love it

Guest
Guest's picture

i thought this was a scam because that foot looks so real, but then i did some hunting around and it really did run. Nice work Life Lounge.

Guest
mrckais's picture

si es muy bueno, muy buen trabajo con las partes del cuerpo, el pie se ve muy muy real

mrckais
Activity Score 415
Art Director |

mrckais

Guest's picture

disgustingly cool

Guest
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