Works on any surface

Published/Aired: 
July 2007

Description

A high-powered projector was installed in a dark-colored delivery truck. It projected the following headline out of the side of the vehicle onto a wide variety of surfaces.

The vehicle was driven to the "hot spots" in downtown Hamburg. The product promise and its fulfillment could be simultaneously seen on glass facades, concrete posts and parked cars in this way.

Advertising Agency: Kempertrautmann, Hamburg, Germany
Creative Directors: Gerrit Zinke, Jens Theil
Art Director: Philipp Kafkoulas
Copywriter: Stefan Förster
Account Management: Nils Wollny, Isabel Uhlig
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Brainsugar's picture

Ahhhh.... Hamburg by night....

Brainsugar
Activity Score 1620
Copywriter
Wordnerd's picture

very clever thinking!

Wordnerd
Activity Score 6620
Copywriter
ManchuChanchu's picture

very nice!

ManchuChanchu
Activity Score 693
Art Director
lorem_ipsum's picture

=)
and here is the original...
http://www.neave.tv/#sobecka_wildlife

lorem_ipsum
Activity Score 196
Art Director
Have Heart's picture

Reminds me massively of those light-messenges for Bionade drinks that won quite some medal this year. This one has a different twist, but I think it's way too forced.

Have Heart
Activity Score 922
Art Director
copycomoelcopi's picture

good good. period.

copycomoelcopi
Activity Score 814
Copywriter
copycomoelcopi's picture

and good song too… who's it?

copycomoelcopi
Activity Score 814
Copywriter
joalguvi's picture

love it, but I wonder if the client thought if it promoted "vandalism"

joalguvi
Activity Score 54
Art Director
Ed Mintone's picture

Mmmm, Hamburger...

Ed Mintone
Activity Score 581
Other
JT2's picture

nice one but too fast , you can't see the name of the product

JT2
Activity Score 58
Art Director
fersvax's picture

WOW!!!!!!!

fersvax
Activity Score 1237
Creative Director |

FER.

georgemandis's picture

That's really interesting - are there any groups in the US that do this sort of advertising?

georgemandis
Activity Score 2
Joe76's picture

Very nice!

Joe76
Activity Score 760
Art Director
♥ get lost ad freak ♠'s picture

that's guerilla m. in its purest form.
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♥♠

♥ get lost ad f...
Activity Score 250
Other |

♥♠

julezs's picture

this was done much better for a skateboard mag where they projected a skateboarder onto buildings as the van drove by... making look like the skateboarder is actually moving...

even more awesome stuff with building projection at graffiti research lab

julezs
Activity Score 100
Art Director
fersvax's picture

I don't think the skateboard crap is better than this.

fersvax
Activity Score 1237
Creative Director |

FER.

Tazdesigns's picture

tight concept!

Tazdesigns
Activity Score 20

tazdesigns

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