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Highest Rated

LeroyChristian's picture

i agree

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
laksh08's picture

ok

laksh08
Activity Score 111
MUMBAI, INDIA
laurasordi's picture

clap clap! :-))

laurasordi
Activity Score 10
interactive copywriter @ saatchi&saatchi
Wordnerd's picture

good one!

Wordnerd
Activity Score 6692
Copywriter
everartz's picture

fucking good... this made me laugh!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Vicomte's picture

nice

Vicomte
Activity Score 287
Copywriter at Copywriter
skaroline's picture

I don't think I would get it without the explanation. At first, I thought it had something to do with the dots.

skaroline
Activity Score 52
Copywriter
teenquey's picture

If you're living in Singapore you would know that it has got nothing to do with the dots because the dots were a part of the train station. It is meant for the disabled people.

teenquey
Activity Score 290
JWT
JAGGY's picture

Fucking funny! But one thing, I think she is the one who came up with the idea. They could have used a model. No? Ok....

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

joyanez's picture

Simple y sencillo.

joyanez
Activity Score 2
Systems Analist |

Jorge Yañez G.
Graphic Designer
Santiago, Chile.

delithekid's picture

good idea for wonderbra.

*

delithekid
Activity Score 54
Copywriter |

simple is the best.

ZaboZaboZabo's picture

This one was already done several years ago for Wonderbra. 100%. sure about that.

ZaboZaboZabo
Activity Score 593
Art Director
JFDreamer's picture

Does Wonderbra really exists??? Just an excuse for fake ads.

Show a boob at least!!!!

JFDreamer
Activity Score 176
BBDO - Perú |

keep smilling

Zeus's picture

GREAT

Zeus
Activity Score 906
somewhere
bknowlden's picture

I think it's kind of hard to get.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

klaussnow's picture

so it has nothing to do with the floor and actually someone with big bazoomas coming out of the train? one too many hoops to jump through

klaussnow
Activity Score 1645
Art Director |

... its already been done...

jsptrck404's picture

i hope you're joking.

jsptrck404
Activity Score 437
Art Director |

| think small |

Pogi5's picture

wow singaporeans love their boobies!

Pogi5
Activity Score 253
Art Director at Vancouver, BC
pretty good's picture

made me laugh out loud. Lovely.

pretty good
Activity Score 364
copywriter
Jet Propulsion Lab's picture

This is one of those W/B ads that I almost immediately got without using any part of my tiny brain! But that's probably I (we) have been exposed to SO MANY of these ads on this web site and probably I use the subway practically every day.
I just hope the humor is clear to the general public.

Jet Propulsion Lab
Activity Score 10679
Copywriter
BOOBJOB LOOBCANNON's picture

I love it, it was instant comic impact. Fantastic. My favourite wonder-bra ad is the rip off one of the classic Economist one. It says 'I never read the Economist' and instead of 'Bob Jones, Management trainee, age 42' it says 'Lucy Thompson, CEO aged 26' ACE with a wee Wonder-bra logo in the bottom right.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

jsptrck404's picture

with the exception of a few, the public isn't going to understand. or care.

jsptrck404
Activity Score 437
Art Director |

| think small |

Pogi5's picture

i'm with you on this one. i've lived in ang mo kio and took the mrt daily, most people wouldn't notice or care about the extra line except maybe students sitting on the benches playing their psp's and nintendo ds's...which isn't who they want to be talking to anyways. it's a great ad...for creatives.

Pogi5
Activity Score 253
Art Director at Vancouver, BC
Dick Huges's picture

lol...

Dick Huges
Activity Score 937
Copywriter
Saltsea's picture

SORRY, IT WAS DONE FOR WONDERBRA YEARS AGO.

Saltsea
Activity Score 319
Creative Director
Mtl Dave's picture

Ahahaha

Mtl Dave
Activity Score 274
Other
vinaks's picture

Love it.

vinaks
Activity Score 30
Creative Director
Stewart's picture

Done for Wonderbra.

Stewart
Activity Score 67
hoperator's picture

Yes, this was done by DDB Sydney in 1999. I was working there at the time.

hoperator
Activity Score 80
Art Director
Tony Montana's picture

Been done for Wonderbra already.

Tony Montana
Activity Score 10
Art Director
second_creator's picture
second_creator
Activity Score 754
Copywriter |

copywriter

adtonny's picture

haha

adtonny
Activity Score 46
Copywriter at S&S
RITALIN's picture

Good one!!

RITALIN
Activity Score 91
Creative Director at McCann Santiago |

Digital Integration Director of McCann Santiago
ritalinleon.wordpress.com

mikelite's picture

Can I make a general comment to the worldwide ad community - NO MORE WONDERBRA. WonderBra is Tee-Ball. Wonderbra is bowling with the bumpers in the gutters. This is not original or creative. This shows you're lazy.

http://mikelightman.com/blog

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

de_martin's picture

[quote=mikelite] Wonderbra is bowling with the bumpers in the gutters.[/quote]
STRIKE!

de_martin
Activity Score 71
Valcke Bowling Service |

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

joelapompe's picture

I've found the original one!
It was made in 1998 by DDB Sydney :
http://www.joelapompe.net/2008/04/04/double-line-sur-la-meme-ligne/

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 3865
ZaboZaboZabo's picture

As I said, it was done!

ZaboZaboZabo
Activity Score 593
Art Director
elsija's picture

I'm Singaporean, and I'm fairly sure I would not have understood it. No one's going to see it during the rush hour anyway!

elsija
Activity Score 10
Drik Picture Library, Bangladesh |

www.majorityworld.com

R. Rinaldi's picture

Brilliant student work

R. Rinaldi
Activity Score 686
Singapore
yun siang orangutan's picture

Overdone bad work

yun siang orangutan
Activity Score 298
Singapore
Calibarak's picture

Can you guys park this old idea a bit?

Calibarak
Activity Score 302
Guest's picture

nice one

Guest
Guest's picture

lame idea.

Guest
cp's picture

good stuff, but a majority of Singaporeans on MRT wont get it. nonetheless its a valid idea haha

cp
Activity Score 354
Creative Director
LeroyChristian's picture

i agree

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
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