Boobs! I broke the glass

Agency Network: 
August 2008
Wonderbra:  Boobs! I broke the glass
Wonderbra Ambient Ad -  Boobs! I broke the glass


Ambient advertisement created by Publicis, Germany for Wonderbra, within the category: Fashion.

Advertising Agency: Publicis Frankfurt, Germany
Executive Creative Director: Stephan Ganser
Creative Directors: Nico Jünger, Stefan Leick
Art Director: Hendrik Frey
Photographers: Johannes Krzeslack, Marischa Altenheim
Account Supervisor: Christina Freitag
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aadi's picture

but isn't wonderbra suppossed to hold these things from breaking glasses and stuff??

Activity Score 230
art sims's picture

Great outdoor campaign

art sims
rave's picture

oh its THUNDERBRA!!!!!!!!!!!!!!!!!

Activity Score 51
art director
JacelynAngel's picture


Activity Score 59
Adaddicted's picture


Activity Score 3403
Art Director |


STRTLRS's picture
Activity Score 1601
storytellers. |

I think, therefore... yeah.

Guest commenter's picture

now thats atually funny. they should really think of another name , like this

Guest commenter
Quietglover's picture

good idea. Year of publication?

Activity Score 59
SandMan69's picture

Nice, but I'd have liked this to have been an installation, with the boobs pushing against my face.

Hola if ya hear me!

"stay low, move fast"

Activity Score 3818
Art Director |

Doin' it for the points

jazarah's picture

hahaha naughty :)

Activity Score 1260
the Pun-isher's picture

Lies!!All lies I tell you.
The model doesn't even look like she needs a this bra.
(Rabid laughs)ha ha ahaaaa

Two hundred year from now, people will look at our work and call us quacks and charlatans selling "cure-all" tonics to the masses.

(Rabid laughs)ha ha ahaaaa

the Pun-isher
Activity Score 228
all brand no flakes
JGCreative's picture

Sher Shone.

Activity Score 58
Art Director at Creative Intelligence
Neil Levy's picture

it was me who broke the glass. originally, it was just a picture, but it looked so real, i had to know the truth and i was pushing my face up against it when it broke. again, i'm sorry. if you send me a bill, i'll be happy to pick up the costs for fixing the installation.

no seriously, cool idea. i like it. it's smart.

Neil Levy
Activity Score 314
Copywriter |

neil levy

maybegood's picture

Is this really that good?? All of Wonderbra's ads are simply ok. You give this to a student class and they would come up with best ads they've ever put out in about 2 hours. It's big boob jokes. Nothing more. Strategy??? Ummm..big boobs.

Activity Score 5
Creative Circus
STRTLRS's picture

Boobs are of extreme importance to the target (and us men). This speaks volumes to women.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

Neil Levy's picture

i think that's a fair point maybegood (although some of the ads they've done over the years were very, very well executed) i personally thought the broken glass thing added something but maybe you're right. let's see what other people say.

Neil Levy
Activity Score 314
Copywriter |

neil levy

Johnny Boy's picture

Speaking from retail experience, bras are a product category where women will spend muchos time TRYING them on to find one they like. Brand at that point doesnt make a difference as much as style, shape, colour, and the selection of the store/boutique. The message here is just a reminder, that Wonderbra makes your boobs look bigger. Yawn, so do alot of other bras. It definitely gets attention and is funny, but will it generate more sales? My educated guess is no.
On the flipside, wed all be laughing hysterically at this IDEA if the sex was reversed and it were for say, a whey protein shake that 'Makes your ARMS HUGE' with stallone type guy breaking the glass with his biceps

Johnny Boy
Activity Score 14
Art Director at OCAD
sneakyhands's picture

i though she said she could CUT glass with those things.

Activity Score 1843
everartz's picture


Activity Score 7571
Art Director |

| everartz |

StormriderVI's picture

Well, I am going to beg the inevitable . . . have we all forgotten about Vi@gr@? Imagine the possibilities!

Activity Score 2
Cleveland Animal Protective League
Rami Qaddoumi's picture


Rami Qaddoumi
Activity Score 206
Creative Director at Amman Jordan
danyels0n's picture

I don't see what's so great about it.

Activity Score 202
United States
Gray67's picture

Yeah I dunno. I think I'd like the product better if it kept the boobs looking that way even after it came off.
The wonderbra has single handedly been the result of many major disappointments in my life when getting to third base.

Activity Score 10
Art Director |

Art Direction + Illustration + Design

manal's picture


Activity Score 16
warhammer's picture

if bras can do that I be a little scared.

freefor15's picture

Keep those knockers from breaking anything else keep that bra away from my computer.LOL

suckyoudig's picture

TO ME execution is not good: wonderbra don't make your nipple hard!

Activity Score 16
Blair Semenoff's picture

Nobody would complain looking at that while waiting for a bus on these cold winter days.

Blair Semenoff
Activity Score 641
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
miserablybeautiful's picture

This is hillarious

Activity Score 20
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