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andrej dwin's picture

oh, another ad telling us that chilli (or tabasco sauce or whatever) is spicy.
how novel a message!

to be fair, I like the idea a lot, but I'm just too tired of ads saying things noone really needs to hear or cares about (or do you pick the mexican restaurant serving the most spicy chillis?)

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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

guest's picture

oh, that's really nice.
the execution is new, i like it a lot!

guest
Qbird's picture

mmm.. just a thought...
so this lighter is given out in the restaurant??
wats that point of telling people that the food in the restaurant is hot when they are there to eat...

to me it's more like when u see your colleague in the washroom,
and you ask him "hey, u're going to the washroom..."

Qbird
Activity Score 142
Art Director |

ad is an art...
art aint ad!!
chirp chirp chirp...

2nd gayest's picture

hey birdy. i think it's more like you're going to a gay bar without taking a sh*t before:
avoidable but in the end, people will like it.
btw, see you next weekend at the ShlonkaLonka?

2nd gayest
TRICKY's picture

why only the women are hot ????

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

natts's picture

I think there´s a guy upside down like farting ;)

natts
Activity Score 112
Art Director |

na

Guest's picture

Hey I have an idea... the tabasco is so hot that fire comes out of your mouth.
-wow! thats cool. lets go someke a cigarete and think about it.

and thats how they came up with the ad.

Guest
Rog's picture

Cute, but obvious.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

slim's picture

Hello? It's a chilli restaurant. What other usp should they have pursued instead? As a fun little promotional device to get people to remember their restaurant with a smile, it'll work well.

slim
Activity Score 1047
Copywriter
Qbird's picture

*peace no war*

what i think is that this piece of "souvenir" does not work here...
it might be better to give out as a direct mailer out of the restaurant.. not being distribute in the place itself..
if this restaurant serve real hot spicy stuff.. u dont need this lighters after they eaten..
and.. would a non smoker carry a lighter with them??
how many non smoker here carry a lighter with u because the light got an interesting design??
or the restaurant is ready to see their customers throw the lighter away after that smile??

Qbird
Activity Score 142
Art Director |

ad is an art...
art aint ad!!
chirp chirp chirp...

slim's picture

If non-smokers won't carry lighters regardless of their design, why would they work as DM and not POP? I get your point that advertising on lighters reduces your potential audience, but if it fits the idea well (as it does here) it will still get the message across effectively, if temporarily.
Anyway, I don't smoke, but I still like carrying a lighter. You never know when a little flame will come in handy.

slim
Activity Score 1047
Copywriter
beesting's picture

i think it myt work.
might place the brand in the mind of the consumers.
but yeah....will only the gals find the food chilly?

beesting
Activity Score 220
Copywriter |

keep the good work rolling!!!

Guest's picture

pardon? i don't understand what you're saying.

Guest
johnromero's picture

ESTO podria ganar facilmente unos condor de oro en Ecuador, y no esas ideas copiadas (como siempre) que ganaron en el 2007.

ESTO si esta "Del putas"!

johnromero
Activity Score 114
Art Director at http://www.etorrespublicidad.com/ |

No hay tiempo to lose!

Javier Ramírez's picture

johnromero, deja de darle tanto palo al Cóndor...los trapos sucios se lavan en casa man...y disculpa que te diga, pero tu trabajo tampoco es muy bueno, en mi opinión...y según lo que vi en http://www.asesorespublicitarios.net

Un poco más de optimismo y ganas, que lamentándonos y quejándonos no sacamos nada.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

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