The world's first executive Chair Rodeo

Agency Network: 
April 2009
Wirtschaft Woche:  The world's first executive Chair Rodeo
Wirtschaft Woche Ambient Ad -  The world's first executive Chair Rodeo


Other additional credits: Agency Producer: Sandra Heldner, Production Company: Viv Deutschland GmbH

WirtschaftsWoche is Germany's leading business magazine for top decision makers. To meet this target group eye to eye, the magazine regularly runs promotions at business fairs and airports. Our goal was to develop a promotion to raise traffic levels at the stand by distributing free copies to as many people as possible, letting them see the core benefits of WirtschaftsWoche for themselves.

Under the slogan 'Stay on top', we created the world's first executive chair rodeo. Instead of a bucking bronco, we mounted an executive chair on a bull riding machine a humorous way of demonstrating how difficult it is to stay at the top. The promotion is still on tour as a roadshow, calling at key business events across Germany.

To stay at the top, you need top information. The promotion proved that WirtschaftsWoche understands perfectly the turbulence top decision makers face in the current economic climate, and how rickety things can be in the hot seat.

Thousands of people had fun trying out the executive chair rodeo. And many more had fun watching. The ride made the WirtschaftsWoche stand a key highlight at every fair, and the number of subscriptions was several times higher than average. More importantly for WirtschaftsWoche, however: its attractiveness ratings were higher too. Because the promotion not only captured the zeitgeist, but also appealed to the target group's humour.

Ambient advertisement created by Jung von Matt, Germany for Wirtschaft Woche, within the category: Media.


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Highest Rated

Guest's picture

Indeed it beats the economist by far! Job well done!!! Tribute to K!!!!!

morse's picture

It's good, but didn't Ecomomist do something similar?

Activity Score 18159
Art Director |

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ivan's picture
Activity Score 12
Creative Director at Ads of the World
funky_frogii's picture

very well done.........

Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

dsklan's picture

like it more than the economist bull;)

Activity Score 1926
Art Director at homeshop
Olafski001's picture

a LOT better then the economist bull
damn JVM does it again

Activity Score 1193
Copywriter |
Guest's picture

hrhr matti ;-)

i think it´s better than the economist bull but it´s still too similar ;-(
weimar rocks!

sirvan's picture

Agreed. WAY better than the Economist "Bull". Much more appropriate.

Activity Score 29860


"I love some things, and don't love some other things."

.-_'s picture

i would try that for sure!

Activity Score 95
gon_enelcamino's picture

I like the idea of the chair instead of the economist's bull...

but the economist did it first...

Activity Score 838
Guest's picture

They didn´t do it first, they put it first on adsoftheworld.

Guest's picture

I think the idea is much stronger then the economist thing.

Guest's picture

WOW!!! way better than the economist's bull!!! love it!!!

Guest's picture


Guest's picture

Check the film link to this idea. Very nice:

Guest's picture

It´s not the question who did it first. It´s about who did it best. And that was definately JvM. Respect.

Guest's picture

yep that's way better!

Guest's picture

Indeed it beats the economist by far! Job well done!!! Tribute to K!!!!!

bad copy's picture

jvm playing copycat???
it's the beginning of the end.

So you put moustache on Monna Lisa and you are better than Leonardo?

the insight is good, but who though it first, JvM Berlin or BBDO New york?
Ivan, can you check it?

bad copy
Activity Score 808
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