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Agency Network: 
Published/Aired: 
November 2012

Description

Microsoft has started its UK marketing activity for its new Windows 8 operating system by installing a giant slide in the Bluewater shopping centre, giving shoppers an alternative to using the stairs and presenting Windows 8 as 'fast and fun'. Every slider had their picture taken as they went down the slide, received a photo print of themselves and a copy was sent to their mobile. These pictures were also shared on a giant LED screen, in the shopping centre, as well as Facebook and Twitter. The campaign was conceived by social and digital agency Jam, with Slice handling the experiential build.

Ambient advertisement created by Jam, United Kingdom for Windows, within the category: Electronics, Technology.

Advertising Agency: Jam, London, UK
Executive Creative Director: Wayne Deakin
Creatives: James Fernandes, James Greening
Agency producers: Drew Wolf, Veronica Saez
Production: Gramafilm
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Highest Rated

kleenex's picture

Did they get more than just the picture???

kleenex
Activity Score 58719
Web Designer/Developer
Richa Agrawal's picture

love it. awesome.

Richa Agrawal
Activity Score 324
Copywriter
esia's picture
esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

brandlover's picture

so true. reminded me the same. after this, WIN 8 is only a copycat. :(

brandlover
Activity Score 175
Copywriter
DavidShao's picture

Microsoft is only a copycate =[

DavidShao
Activity Score 42
Marketing Manager |

Vector Marketing

joelapompe's picture

can't believe my eyes!

joelapompe
Activity Score 3940
kleenex's picture

Did they get more than just the picture???

kleenex
Activity Score 58719
Web Designer/Developer
Jackbr's picture

Funny, but old idea...

Jackbr
Activity Score 1500
Art diretor |

JackBR

emiliete's picture

Older than advertising. And it's not true, the product is not good.

emiliete
Activity Score 646
Copywriter at WMcCann
MagicalMayhem's picture

.

MagicalMayhem
Activity Score 17
Creative Director
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