Care Counts Program

Agency Network: 
August 2016


Every day thousands of kids miss school just because they don't have clean clothes to wear. That’s why we created Care Counts™, a program that works to improve attendance rates with the simple act of laundry. Join us in making sure that clean clothes never stand in the way of a child's education.

Ambient advertisement created by Digitas, United States for Whirlpool, within the category: Electronics, Technology.

Advertising Agency: DigitasLBi, USA
Chief Creative Officer: Ronald Ng
Executive Creative Director: Morgan Carroll
Group Creative Director: Mike Frease
Creative Director: Louie Calvano
Associated Creative Director: Chris Jansma
Sr. Art Directors: Bryan Haupt, James Collins
Sr. Copywriter: Samantha Bordignon
Lead Experience Designer: David Plant
Executive Producer: Greg Lederer
Account Director: Kristine Kobe
Account Manager: Julie Wisniewski
Group Director / Creative Strategy: Brian Sherwell
Associate Director / Social Strategy: Rachael Datz
Account Director Media: Caitlin Finn
Media Supervisor: Ryanne Donnellon
Media Planner: Samantha Harvey
Production Company: C41 Media
Director: Mai Iskander
Director of Photography: Mai Iskander
Executive Producer / Line Producer: Carla Tate
Editing House: Cutters
Editors: Kathryn Hempel, Emily Tolan
Producer: Patrick Casey
Audio Mix: Another Country
Mixer: David Gerbowsi
Vice President / General Manager: Sarah Gates / Ketchum
Vice President: Alison Bruder / Ketchum
Account Supervisor: Shane Arman / Ketchum
Senior Account Executive: Rachel Carlisle / Ketchum
Account Executive: Kelsey McGovern / Ketchum
Assistant Account Executive: Stefani Duhon / Ketchum
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Highest Rated

halaby87's picture

good research

Activity Score 10498
Marketing Manager |


Pete R.'s picture

Good work. There is little difference between washing machines. This initiative is a good reason to buy this particular brand.

Pete R.
Activity Score 3412
halaby87's picture

good research

Activity Score 10498
Marketing Manager |


Reality Check's picture

I’m beginning to think it’s one of the smartest projects -- conceptually and charitably -- we’ll see all year.

Reality Check
Activity Score 2545
kleenex's picture

I did not know that.. WOW!!!

Activity Score 58777
Web Designer/Developer
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