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Published/Aired: 
October 2007
Western Australia Tourism:  Surf
Western Australia Tourism Ambient Ad -  Surf

Description

Ambient advertisement created by Marketforce, Australia for Western Australia Tourism, within the category: Transport.

Caption

Surf's up at Margaret River.
westernaustralia.com

Advertising Agency: Marketforce Communications, West Perth, Australia
Creative Director: Andrew Tinning
Art Director: Julia Elton Bot
Copywriter: Murray Laird
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Highest Rated

chimie's picture

Is there any relation between the newspaper used and Western Australia?

chimie
Activity Score 156
Copywriter
Vive la france's picture

The same thing exists with a snowboarder jumping ove the middle of the page.

Enfin je dis ça, je dis rien.

Vive la france
Kayser's picture

Im sorry - but isnt the concept a bit "hidden". I mean if I didnt know about the wave.... Would I notice it?

Kayser
Activity Score 18
Art Director
klaussnow's picture

low end guys, this is old hat.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Guest's picture

I think its not relevant. The target will get it

Guest
Guest's picture

Hate it!

Guest
chimie's picture

Is there any relation between the newspaper used and Western Australia?

chimie
Activity Score 156
Copywriter
andrej dwin's picture

not only it's been done before (Viva la france is right) but it's as hidden as much as the snowboarder was. nice awards work, but not really working for the normal reader.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

ai's picture

It's been done for snowboarding, and a bike company (Fox Shox) on this guy's site. http://kingmike.net

ai
bknowlden's picture

I wouldn't get it.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

bertie's picture

It's a rip...and from just a month ago as well!

http://adsoftheworld.com/media/ambient/nzski_com_fold

bertie
Activity Score 54
Rog's picture

Oh yeah? well, thousands of Kiwis live here, so we're even. :)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Rog's picture

Gnarly. :)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

♥ get lost ad freak ♠'s picture

bob geldof. that's all that stuck.
♥♠

♥ get lost ad f...
Activity Score 250
Other |

♥♠

wkanaan's picture

if you people are relating it to that ski ad... You must be kidding...those ideas are different in so many ways. This is brilliant. the idea and the technique are better than the ski one. Not to mention, this ad has just won a gold at an award and the best newspaper ad.

wkanaan
Activity Score 483
Art Director
bertie's picture

"those ideas are different in so many ways" - give me a break!

bertie
Activity Score 54
wkanaan's picture

dont u have anything better to say? or are u one of those people that just comments without making sense, thinking s/he's being constructive? dont get me wrong and im sorry if this sounds rude... just dont comment saying things like that when you've got absolutely no reason to say so..

crap in..crap out

wkanaan
Activity Score 483
Art Director
D.B.'s picture

Even if this one has been done before it's still doing something different to usual which is always welcomed. Interesting visual

D.B.
Activity Score 66
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