Description
Ambient advertisement created by Lowe, Netherlands for Weight Watchers, within the category: Health.
Art Director: Liat Azulay
Copywriter: Jeroen de Korte
Other additional credits: Magic Group
Hey, nice concept!
http://www.adcrunch.org/2008/09/16/a-rope-of-hope/
stay hapy folks!
:)
Now *this* is good. LOL. Memorable, well-executed, damn funny as it makes its point.
Can someone please explain. I dont get it...
How old are you?
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I think, therefore... yeah.
the bus look slanted (with the decal they placed over the back of the bus) slanted bus = fatty on the right.
"weight watchers hates fatties" is a campaign that weight watchers will never buy.
Agreed, Weight Watchers doesn't want to guilt people into changing their bodies. They want to impower people to change themselves.
However, bought or not bought, this is simple and clever.
-Natalie
http://www.nataliemarion.com
Same do a decal on the back, some did it on the side. Same idea with the slanted decal.
Very bad execution for a weak idea.
An orrible ambient.
I'm not fat, I like it.
But you've got to ask if the target group will like it, too.
So this is just an ad for the ad branch ...
I like the whole idea of pushing bus wraps. There might be a better client to sign off on this. Some low fat something.
It is a bit offensive, but I like it. Abercrombie doesn't sell millions of overpriced garments by being nice about it. Sometime the brutal truth is what you need to inspire people, even if it is slightly offensive.
Tweet tweet: @ThisAbility
'yes, very good'
When the word gives you lemons, make volkswagens
its fantastic the idea and the execution.... but im not sure if will work, bcoz can be offensive on the target!
Good one. Just execution problem. It only looks great from back view. See the small picture there which shows from 45-degree angle. The blacks looks funny.Why not use the same color to blend with the actual color of the bus? =)
As smart as it gets.
rwabels
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