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Amazing Street Hack

Agency Network: 
Published/Aired: 
May 2014

Description

Ambient advertisement created by BETC, France for Watch Dogs, within the category: Gaming.

Advertising Agency: BETC, Paris, France
Agency Management: Jean-Charles Caboche, Tiphaine Du Plessis, Thomas Boutte, Damien Clanet
Creative Director: Stéphane Xiberras
Art Director: Benjamin Le Breton
Assistant Art Director: Antoine Coucoureux
Copywriter: Arnaud Assouline
Traffic: Agnès Rollin
TV Producer: Michel Teicher
Production House: Rita Films
Sound Production: THE
Director: Cécilia Verheyden
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Pete R.'s picture

Wow, that was cool. I want to find out more about this...

Pete R.
Activity Score 3412
Illustrator
kleenex's picture

if you are a video game player and have been in a coma for the past year you did not know about this game.

kleenex
Activity Score 58645
Web Designer/Developer
morse's picture

Great work! Amazing.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kurtberengeiger's picture

I'm just wondering how did they got the app emulation onto these people's phones?...

kurtberengeiger
Activity Score 7326
Copywriter
The Moët's picture

haha i love it but it has a lot of acting..

The Moët
Activity Score 14
damnson's picture

I love this.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Guest's picture

So many hendheld cameras and actors everywhere.

Guest
Michelangelo Cordano's picture

The app emulation could've been like this: Take the case of the phone, use a duplicate phone model.

Michelangelo Cordano
kurtberengeiger's picture

Possibly...

kurtberengeiger
Activity Score 7326
Copywriter
Owolawi's picture

Convincingly engaging.

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

sacrilegend's picture

I'm not convinced.

sacrilegend
Activity Score 3394
Copywriter
thedesignaddict's picture

I cringed big-time at the end. It was like ExFEARiential Part II.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Waqar Rasool's picture

Thanks god its just a game or it would have been chaotic in REALITY

Waqar Rasool
Thalmo's picture

Amazing.

Thalmo
Activity Score 21
Copywriter at Artcom
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