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Agency Network: 
Published/Aired: 
December 2010

Description

Boy racers don't listen to road safety advertising. So Ogilvy Auckland created this unique campaign to directly target them in Waitakere City.

Ambient advertisement created by Ogilvy, New Zealand for Waitakere City Road Safety, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy, New Zealand
Executive Creative Directors: Basil Christensen, Damon O\'Leary
Creatives: Freddie Coltart, Matt Williams
Account Director: Paul Manning
Group Head: Richard Loseby
Producer: Amanda Chambers
Account manager: Olivia Gavan
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Highest Rated

Yarp's picture

Pretty damn good!

Yarp
Activity Score 385
Copywriter at Freelance
Glut's picture

I don´t know if it´s only on my computer, but i can only watch until 1:48.
It seems like a very clever idea, perhaps a little low blow but sometimes is the only tone to get throw the people.
I would like to hear it complete, in that case my comment is going to be more appropriate.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
ivan's picture

Sorry, fixed. My fault.

ivan
Creative Director at Ads of the World
shortafella's picture

Yes there is a problem with videos here. They don't load right and sometimes they interrupt in the middle...

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

ivan's picture

Fixed. Sorry.

ivan
Creative Director at Ads of the World
Yarp's picture

Pretty damn good!

Yarp
Activity Score 385
Copywriter at Freelance
sirvan's picture

Like.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

CommandZ's picture

Wow.Well done.

CommandZ
Activity Score 2509
Creative Director
vanMeter's picture

Genius.

vanMeter
Activity Score 80
Creative Director at Naples, Florida. Houston, Texas. Chicago, Illinois. San Juan, Puerto Rico.
Guest's picture

Nice work guys.

Guest
Etja's picture

its a nice idea. very origin.

Etja
Activity Score 2
Art Director at Mc Cann Erickson
CuriousPencil's picture

Fuck yes. THIS is what creative minds are for. Applause all over, and congratulations for the voice talent. This is a sleight-of-mind that I'm happy to love. Especially for the guy at 2:31, whose voicemail shows that you CAN hear someone thinking.

"Damn.... um.... oookay.... sorry man... ah... my bad... sorry to hear about that".

Superb thinking, shining work, wonderfully done.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

this is great mines at work, well done and nice way to get the message out to NZ and around the world.
Keep up the great work.

Guest
Guest's picture

Brilliantly insightful thinking. Cracking idea. Tenner, bro.

Guest
Oblabla's picture

10! 10! 10! Best way to bring awareness over these guys! brilliant idea! j'adore!!

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Hiperion's picture

El reproductor de Adsoftheworld es PENOSO.
Por favor, cambienlo ya!!!!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Boxey's picture

Haha.

Boxey
Activity Score 8879
Melaleuca In-House
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