Ski Boots

Agency Network: 
April 2009
Volvo:  Ski Boots
Volvo Ambient Ad -  Ski Boots


Ambient advertisement created by TBWA, Norway for Volvo, within the category: Automotive.

Advertising Agency: TBWA\OSLO, Oslo, Norway
Creative Director: Erik Heisholt
Art Director: Eva Grefstad Knudsen
Copywriter: Erik Heisholt
Additional credits: Benjamin Aker, Hedvig Tollefsen, Kjetil Væhle
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samwanzer28's picture

Good idea.. and I thought it's the actual ad for the car.

Activity Score 313
Computer Graphic Artist |

que sera sera

premc's picture

nice !

Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |


Guest's picture

every big idea becomes small if nobody recognize it.

Guest's picture

nothing special... basic...

Guest's picture

hhahahaaahaa Fast and Furious

bknowlden's picture

It's cool from a new media stand point and I bet the client loved it. But does anyone else think it looks like the car was totaled in an accident?

Activity Score 3635
Art Director |


Guest's picture

photoshop-fake? plus it rather looks like an a-class benz.

advert2ad's picture

They should mention VOLVO brand some where.....Its hard to understand just from the shoe with no name on it.


Activity Score 237
Other |



A good concept. I think they look hideous but the idea is solid.

Activity Score 1818
Other |

We're going to need more lube.

LeeHarvey's picture

The boots are NOTHING without the skis. BADvertising. Think again

Activity Score 3029
Creative Director
Guest's picture

holy crap. this is so STUPID!!!!!!
hoe many people saw this, 4?

Guest's picture

its not a Volvo XC60 i cant imagine..

Guest's picture

Not only does this ad look unbelievably fake - I have NO DOUBT these "boots" were not created, but it looks like the car was in a roll over accident.

Unbelievably horrible.

Gualcor's picture

i thought at first place it was an ad for remote control cars

Activity Score 964

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

matks's picture

This is highly unbelievable. Looks like a photoshop fake. A "making of" film and more realistic pictures with people's reactions could be helpful. Otherwise nobody buys it.

Activity Score 480
Leeds United's picture

Thanks for commenting, matks. It´s interesting and valuable to see peoples reactions to our work - and usually we don´t comment or discuss our own work. However, photoshopping this idea, and claimed that it was for real would be kinda stupid. So here is the presentation film of the idea. Hope you buy it. Because we don´t do fake ads at TBWA\OSLO. All the best. Erik, TBWA\OSLO.

Leeds United
Activity Score 92
Creative Director at TBWA\OSLO
Chapulin Colorado's picture

This is not how Volvo brand "talks"
Volvo = Safety
Sky = Accident

Chapulin Colorado
Activity Score 150

- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido

unaquestionediali's picture

fromt he pics it lloks fake.
i would like to see a real one of those boots.

Activity Score 482
Copywriter |

in advertising SCRIPTA VOLANT

Guest's picture

ok it was not faked in anyway, i do respect all the effort, but; i thought it was something about crashing when i saw the thumbnail; because the car looks like smashed or rolled over (even on the full size image at first glance). And i think it would be easier or maybe cheaper to print top shots of the car along with the Volvo logo to the board (or ski ) rather than boots.

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