Self Confidence Challenge

Agency Network: 
May 2016


The Volvo XC90 is the safest, most luxurious and awarded SUV. However, luxury SUV buyers tend to choose the BMW X5, Audi Q7 or Mercedes GLE Class. We knew that if buyers could compare them side by side many would choose the Volvo XC90. So we created the first one stop shop for new luxury SUVs. Inside our Volvo dealership.

Ambient advertisement created by We Believers, United States for Volvo, within the category: Automotive.

Advertising Agency: We Believers, New York, USA
Chief Creative Officer: Gustavo Lauria
Executive Creative Director: Patricio Elfi
Creative Director: Santiago Luna Lupo
Copywriters: Gustavo Lauria, Santiago Luna Lupo, José Quijano
Art Directors: Patricio Elfi, Percy Bustos
Agency Producers: Rebeca Landeros, Adriana Correa
Head of Planning: Marco Vega
Head of Client Services: José Quijano
Account Supervisor: Juliana Patiño, Juan Diego Cano
Agency Coordinator: Lupita Alvarez
Production company: Cherry Sundae Media
Director: Nelson Cabrera
Director of Photography: Arlene Nelson
Executive producer: Nelson Cabrera, Graciella Creazzo
Music and SFX: Personal Music, Alexis Estiz, Luis Gomez
Editor: Diego Panich
Post/Online: Moving Forward
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Highest Rated

AdBA's picture

Make me think twice about my Mercedes. Bravo gentlemans!

Activity Score 17
halaby87's picture

They have to be very confident about their car

Activity Score 10498
Marketing Manager |


_19_'s picture

Fun !

Activity Score 13
kleenex's picture


Activity Score 58777
Web Designer/Developer
BAdsoftheworld's picture

Smart and ballsy

Activity Score 3519
AdBA's picture

Make me think twice about my Mercedes. Bravo gentlemans!

Activity Score 17
Mytwocents's picture

Maybe I'm missing something here. Isn't that what trade shows are for? Trying all cars under one roof?
I also have a hard time believing a word coming out of these actors. Just looks so fake. Sorry not doing it for me.

Activity Score 285
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