Trash bin

Agency Network: 
October 2009

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Ambient advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Stockholm, Sweden
Copywriter: Martin Lundgren
Art Director: Simon Higby
Account director: Martin Larsson
Creative Director: Andreas Dahlqvist
Planner: Jerker Fagerström
Web Director: Simon Mogren
Web Producer: Pontus Kindblad
Web Producer: Daniel Alinder
Web Designer: Karl-Johan Vogelius
Film Production Company: Birth
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Highest Rated

bknowlden's picture

wow, this should be huge in next year's shows...

Activity Score 3647
Art Director |


headoffice Communication's picture

I like it. Curiosity drive for keeping clean,individual discovery make it more exciting....:) very claver idea.

headoffice Comm...
Activity Score 196
Graphic Designer at 37/B Indira Road, Ground Floor, Farmgate, Dhaka-1215, Bangladesh
mikeelrapido's picture

Great idea!

Activity Score 1929
Copywriter at Evo S.C. |


Copydog's picture

10 years ago I have seen and used similar trash bins in one amusement park in Nederland There were big green frogs as thrash bins. When u put the trash in it, it sort of suck it in and burped afterwards. Nevertheless this is an OK idea for the mindset of clean living and driving.

Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
everartz's picture

very nice but the piano stairs one was hell of an idea!! XD

Activity Score 7613
Art Director |

| everartz |

Guest's picture

superb stuff

Juan Cabral's picture

Congratulations for the awesome work, DDB!

Juan Cabral
Activity Score 709
Copywriter |

Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

bknowlden's picture

wow, this should be huge in next year's shows...

Activity Score 3647
Art Director |


Guest's picture

Sensational work DDB Stockholm! What a massive idea. Love the site too.

Guest's picture

Again, what a massive idea. Such a beautiful insight. This is so much more than advertising. Its a way of thinking. for all of us.

Hobbit's picture

i like to see that people pick up the trashes around and bin in again.
really cool idea!

Activity Score 36
Guest's picture

Love this! i love the whole campaign... maybe this one the most. Im defenately gona compete in the fun theory awards!!

Andrea Afeltra's picture

Great campaign.

Andrea Afeltra
Activity Score 96
Art Director
Guest's picture

World class. This deserves every accoloade, just so the theory gets publicity. The more who do this, the better the world will be. I love VW for being so brave and taking a position. Again, world class.

Guest's picture

this is huge! everybody is talking about it at work!

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