The shoulder poke, an action to communicate Volkswagen’s Side Assist’s usefulness in the most simple way. To explain the technology that warns drivers of the presence of a vehicle on their car’s blind spot, we tapped pedestrians on the shoulder, with the intention of warn them, through their blind spot, that someone was about to pass them. Finally, we handed out the flyer in order to connect action and technology.
Ambient advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Business Director: Gorka Lozano
Account Director: Javier Villalba
Agency Producer: Vicky Moñino
Production Company: Checkin by Puente Aéreo
Executive Producer: Chus Aparicio
Producer: Meri M. Losada
Director of Photography: Susana Ojeda
Post Production: Pospo en Gracia
Music: "Ace of cups", Last crashed. Irene Martín