The Polo Principle

Agency Network: 
February 2013


The idea was to prove VW's old brand ethos of democratizing innovations. We named our thinking "The Polo Principle" and put the 3d printer in the hands of the people to demonstrate what it meant.

Ambient advertisement created by DDB, Denmark for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Copenhagen, Denmark
Art Directors: Simon Naver, Martin Cedergren
Copywriter: Caspar Bock
Creative Director: Simon Higby
Production company: Society 46
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Liviu's picture

very good idea but it looks expensive to me...

Activity Score 4405
kleenex's picture

I agree on expensive here, but for such a solid idea you have to spend some money to make some more money.

Activity Score 58777
Web Designer/Developer
rrgoto8's picture

agreed on the expense, but glad to see they were willing to execute a good idea – I hate clients that dont have a vision

Activity Score 175
brandlover's picture

brilliant strategic, great idea!

Activity Score 175
PierrePoch's picture

good one!!! tech one

Activity Score 46
Creative Director at Conectart Group
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