Stairs

Campaign
Agency Network: 
Published/Aired: 
October 2009

Also From This Campaign 2

Description

Check out the site too: http://www.rolighetsteorin.se/en/

Ambient advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Stockholm, Sweden
Copywriter: Martin Lundgren
Art Director: Simon Higby
Account director: Martin Larsson
Creative Director: Andreas Dahlqvist
Planner: Jerker Fagerström
Web Director: Simon Mogren
Web Producer: Pontus Kindblad
Web Producer: Daniel Alinder
Web Designer: Karl-Johan Vogelius
Film Production Company: Birth
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alexander_bickov's picture

Awesome idea

alexander_bickov
Activity Score 3281
Guest's picture

A truly awsome campaign.

Guest
Guest's picture

Brilliant

Guest
mikeelrapido's picture

Great one!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

matushacker's picture

WOW!!!

matushacker
Activity Score 45
everartz's picture

clap clap clap clap.... big applause!
thumbs up!!!

everartz
Activity Score 7613
Art Director |

| everartz |

LeeHarvey's picture

Funtastic!

LeeHarvey
Activity Score 3043
Creative Director
varghesekishor's picture

It was done in 2008 by Creativeland Asia as part of 'Fit Not Fat' - the anti-obesity campaign. Any way it's a better execution. You can watch the Fit Not Fat video at http://www.youtube.com/watch?v=W_XaIyQ7a-0

varghesekishor
Activity Score 2
Guest's picture

Thats just put up on youtube.

Guest
Guest's picture

Great! lovet it

Guest
Guest's picture

Love this whole camaign.

Guest
Guest's picture

Bet it took more energy to power the stairs then the escalator....

Guest
Juan Cabral's picture

Yeah! Finally a 10!

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Love this camaign!

Guest
bompa's picture

Thumbs up. Just Great

bompa
Activity Score 318
Copywriter
Guest's picture

One word for this. Genius.

Guest
Guest's picture

I just love this campaign and its different pieces. Pesonally i think the bin is the best!

Guest
Guest's picture

fun, but what does it say about the product?

Guest
Guest's picture

Wow wow and wow. Great execuation, but what a massive idea for a huge client. Its just such a wonderful insight. Can't wait for more to come.

Guest
Guest's picture

Bravo!!!!

Guest
Guest's picture

brillant

Guest
Blueprint's picture

this is hot

Blueprint
Activity Score 94
Guest's picture

I love the fact that they does experiments on behaviour. I heard of this camaign from five or six friens before i saw it myself. Its becoming a movement. Love the bin the most i think and looking forward to the next one!

Guest
Guest's picture

I love the name of the planner!

Guest
Guest's picture

total genius. Have fun, save the world. Who would argue with that?

Guest
Guest's picture

This camaign is huge!

Guest
Guest's picture

just gets bigger and bigger! can't wait for the new film!

Guest
lucdesaulniers's picture

Excellent. Unique. Great. and on..

lucdesaulniers
Activity Score 1145
pam_zor's picture

fantastic

pam_zor
Activity Score 22
Guest's picture

and the most important it's viral!

Guest
Zuluzebracrossing's picture

Overrated but still good idea.

Zuluzebracrossing
Activity Score 16
Guest's picture

Really smart campaign!

Guest
Guest's picture

thats great.

Check the new project on youtube - Instrumentube

www.youtube.com/instrumentube

Guest
Guest's picture

Supperrbbb!!!! :)

Guest
Guest's picture

supperbbbb!!!!

Guest
chandrajeet.thampurankandy's picture

Supperrbbb!!!

chandrajeet.tha...
Activity Score 4
THE BACKSTAGE ADVERTISING
tanvir hassan raju's picture

2 thumbs up !

tanvir hassan raju
Activity Score 417
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

steven zhong's picture

Can not download.why?Crying

steven zhong
Activity Score 5
Copywriter
ija4ok's picture

Suppeerrr!

ija4ok
Activity Score 124
rohit_bharati's picture

very good execution

rohit_bharati
Activity Score 75
Mumbai
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