Social Test Drive

Agency Network: 
Published/Aired: 
June 2016

Description

Everyday people test drive pick-ups. But most of the time, these test drives take place in the city. We wanted to give potential customers a better idea of the Amarok's capabilities, and at the same time do some good for the world. So we used the Amarok’s off-road abilities and carrying capacity to bridge the gap between Volkswagen dealers and communities in need - turning everyday test drives into test drives that matter.

Ambient advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy & Mather Cape Town, South Africa
Chief Creative Officers: Pete Case, Chris Gotz

Executive Creative Director: Tseliso Rangaka
Executive Creative / Digital Portfolio: Nicholas Wittenberg
Creative Directors: Jacques Massardo, Prabashan Gopalakrishnan Panther
Creative Group Head: Justin Enderstein, Dean Paradise
Copywriter: Dean Paradise, Kate Desmarais

Art Directors: Emma Paradise, Matthew Pullen, Justin Enderstein
Agency Producer: Anthea Beylis
Senior Designers: Nick Mills, Jedd McNeilage
User Experience Specialist: Britta Graewe
Project Manager: Robyn De Beer
Frontend Developers: Michael Hanslo, Fanus du Toit
Group Business Director: Vicki Hey

Group Account Directors: Robin Hook, Stuart Randall

Account Director: Jess Webb
Account Manager: Nazneen Ahmed
Strategists: Lisa McDowell, Mike Wills, Awie Erasmus
Production Company: Motion City Films
Director: Kim Hinrichs, Helen Raine
Executive Producer: Jason Plumbly
Sound: TheWorkRoom Recording Studios
Composition: Sign Post Sound
Post production: Deliverance Post Production
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1ndika's picture

This one's a winner.

1ndika
Activity Score 79
Art Director
halaby87's picture

Well done indeed

halaby87
Activity Score 10512
Other at Health Communications Egypt |

M.Halaby

Temple's picture

Very good.

Temple
Activity Score 11339
Creative Director
kleenex's picture

Winner!!!

kleenex
Activity Score 58777
Web Designer/Developer
felix.martinez.10236's picture
felix.martinez.10236
Activity Score 56
General Manager
Dzsoi's picture

Flawless initiative.

Dzsoi
Activity Score 8603
Copywriter
L. Wiesen's picture

Awesome!

L. Wiesen
Activity Score 1340
Copywriter
claudia.licona@gmail.com's picture
claudia.licona@...
Activity Score 52
Media Buyer at Jetstereo
sebastianmeza's picture
sebastianmeza
Activity Score 5
oswaldodiaz's picture
oswaldodiaz
Activity Score 68
Art Director at 4am Saatchi & Saatchi
felix.martinez.10236's picture
felix.martinez.10236
Activity Score 56
General Manager
Resale's picture

Shame

Resale
Activity Score 350
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