Social Test Drive

Agency Network: 
Published/Aired: 
June 2016

Description

Everyday people test drive pick-ups. But most of the time, these test drives take place in the city. We wanted to give potential customers a better idea of the Amarok's capabilities, and at the same time do some good for the world. So we used the Amarok’s off-road abilities and carrying capacity to bridge the gap between Volkswagen dealers and communities in need - turning everyday test drives into test drives that matter.

Ambient advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy & Mather Cape Town, South Africa
Chief Creative Officers: Pete Case, Chris Gotz

Executive Creative Director: Tseliso Rangaka
Executive Creative / Digital Portfolio: Nicholas Wittenberg
Creative Directors: Jacques Massardo, Prabashan Gopalakrishnan Panther
Creative Group Head: Justin Enderstein, Dean Paradise
Copywriter: Dean Paradise, Kate Desmarais

Art Directors: Emma Paradise, Matthew Pullen, Justin Enderstein
Agency Producer: Anthea Beylis
Senior Designers: Nick Mills, Jedd McNeilage
User Experience Specialist: Britta Graewe
Project Manager: Robyn De Beer
Frontend Developers: Michael Hanslo, Fanus du Toit
Group Business Director: Vicki Hey

Group Account Directors: Robin Hook, Stuart Randall

Account Director: Jess Webb
Account Manager: Nazneen Ahmed
Strategists: Lisa McDowell, Mike Wills, Awie Erasmus
Production Company: Motion City Films
Director: Kim Hinrichs, Helen Raine
Executive Producer: Jason Plumbly
Sound: TheWorkRoom Recording Studios
Composition: Sign Post Sound
Post production: Deliverance Post Production
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1ndika's picture

This one's a winner.

1ndika
Activity Score 79
Art Director
halaby87's picture

Well done indeed

halaby87
Activity Score 10402
Temple's picture

Very good.

Temple
Activity Score 11341
Creative Director
kleenex's picture

Winner!!!

kleenex
Activity Score 57885
Web Designer/Developer
felix.martinez.10236's picture
felix.martinez.10236
Activity Score 56
General Manager
Dzsoi's picture

Flawless initiative.

Dzsoi
Activity Score 8609
Copywriter
L. Wiesen's picture

Awesome!

L. Wiesen
Activity Score 1340
Copywriter
claudia.licona@gmail.com's picture
claudia.licona@...
Activity Score 52
Media Buyer at Jetstereo
sebastianmeza's picture
sebastianmeza
Activity Score 5
oswaldodiaz's picture
oswaldodiaz
Activity Score 68
Art Director at 4am Saatchi & Saatchi
felix.martinez.10236's picture
felix.martinez.10236
Activity Score 56
General Manager
Resale's picture

Shame

Resale
Activity Score 350
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