Advertisement

Polo 95% recyclable

Agency Network: 
Published/Aired: 
October 2010
Volkswagen:  Polo 95% recyclable
Volkswagen Ambient Ad -  Polo 95% recyclable

Description

Car manufacturer VW wants to tell people that their new model, Polo, is produced out of 95% recyclable materials. People in Germany are used to recycle glass and paper in huge bins outdoors. The get awareness for this, they made an even bigger bin in the shape of the Polo.

Ambient advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Advertising Agency: DDB, Berlin, Germany
Log in to post comments
Prime83's picture

This message is dangerous.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
CrackerJackFlash's picture

This message is spot on.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

chriswaghorn's picture

Volkswagen have done it again, this is really effective and different.

chriswaghorn
Activity Score 9
Guest's picture

so true.

Guest
Chris's picture

never seen a recycle bin used as medium. original. great job.

Chris
Activity Score 1935
Art Director
Guest's picture

cool :D nice ad

Guest
jackmancer2017's picture

Nice idea but a bit of a weird message. It directly shows me I can throw away my Polo. It's being associated with garbage.

jackmancer2017
HappyHour's picture

too literal jack, you sound like a client!

HappyHour
Activity Score 2381
Roger Keynes's picture

:D

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

thedesignaddict's picture

Fantastic. Clear message that will be remembered by everyone that sees it. It is bang on.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

interesting!

Guest
tirthomitro's picture

as usual VW stands out

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

someone here sounds like a client...

Guest
dadada's picture

First impression i have, vw is rubbish, dangerous try as said above.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

But you do throw away your car if it was crashed in an accident. The idea works perfectly. I don't think it damages the brand. People do have a sense of humor.

Guest
Dzsoi's picture

I agree, some ppl here sounds like clients. First impression is that this is a joke. A car bin? Come on... 1. you won't think of ANY ad that the company is saying anything bad about their products - it is an old knowledge it got under the skin by now, it influences rapidly your perception, no chance you will have contradicting thoughts (unless you are trying to be picky...); 2. if you think VW cars are good, it won't change that old, solid picture, you may just add - wow these guys are funny & seems to care about the environment; if you think VW is rubbish... well, you are not targeted anyway, dude.

Dzsoi
Activity Score 8611
Copywriter
mpared's picture

very cool

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Jotacef's picture

nice and cool!! Responsible for the environment

Jotacef
Activity Score 219
Copywriter at OGILVY GUATEMALA CITY
Guest's picture

Every car turns into garbage some day and the polo is recyclable then. In this case it´s "the better way of garbage": recyclable garbage.

Guest
Roger Keynes's picture

It constantly amazes me how blindly literal some "creative" people are here.
Is it their way of saying "I don't understand it... and I don't know how to improve it."
Nice one, VW.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

dizzz's picture

i'vgot a huge wow out of my mouse.

dizzz
Activity Score 80
copywrite & design freelancer
Guest's picture

OK, I am not trying to "sound like a client", but the first thing I think is: This car won't last long.
If I gonna buy a car, I hope it can company me for at least 25 years...

Guest
keithstoeckeler's picture

Extremely clever. Wonder how many of these were actually produced...

keithstoeckeler
Activity Score 425
dsklan's picture

i think its photoshop... the ddb guys are too greedy spending money in dummies...

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

Calm down, people. The idea is not mindblowing.

Guest
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now