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Park assist

Agency Network: 
Published/Aired: 
May 2009
Volkswagen:  Park assist
Volkswagen Ambient Ad -  Park assist

Description

Ambient advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Caption

Parking Attendant. Taking a break, thanks to the New Golf with Park Assist. For the love of the drive. New Golf.

Advertising Agency: Ogilvy Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director / Photographer: Matthew Pullen
Copywriter: Craig Ross
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Guest's picture

lovely. Definitely for the 'books' next year.

Guest
Guest's picture

Parking attendants don't park cars. Fail.

Guest
dave.swanson's picture

just doesn't do it for me.

dave.swanson
Activity Score 127
Ringling College of Art and Design
Guest's picture

it's okay.
Not brilliant, but okay

Guest
Oussama Black Knight's picture

Funny, but it works

Oussama Black Knight
Activity Score 98
Casablanca |

Inspiration exists, but it has to find us working

Guest's picture

"last House on the left" I would not woant to have that movie assoziated with any product i'm trying to sell xD
but anyway, good economic idea

Guest
Guest's picture

Good idea. Not a huge fan of the design/typography.

Guest
tanvir hassan raju's picture

well...good campaign

tanvir hassan raju
Activity Score 417
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

kaceres's picture

i don trust in the park attendant drinking a beer, drive drunk. jajajaja, nice idea.

kaceres
Activity Score 235
Copywriter |

@Hazan_Ko

Guest's picture

this one needs a bit of cultural background for the non-south africans:

parking attendants, better known as "car guards" are ubiquitous in south africa (providing a means of income for the all-too-many unemployed) and there few places to park where one will not find one (or more) who will make a great show of guiding you into a space with much pointless and sometimes counter-productive gesticulation and whistling. they tend to be persistent to the point of annoyance - in order to ensure they receive a tip when you return to your vehicle. they often wear yellow or orange reflective bibs as used in this campaign.

given this context, this viral campaign is cleverly devised and very humourous...

Guest
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