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Instant test drive

Agency Network: 
Published/Aired: 
April 2016

Description

Ambient advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

Advertising Agency: DDB, Stockholm, Sweden
Digital Account Director: Katarina Mohlin
Digital Director: Andreas Fabbe Andersson
Account Manager: Julia Björk
Digital Designers: Andreas Blombäck, Mattias Nordenham
UX Designer: Ida Reimers
Account Manager: Hogir Aslan
Business Director: Michael Hollesen
Producer: Erik Lindgren
Production company: The Brewery
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Highest Rated

MrPotatoHead's picture

Really? Yet another "tell-us-where-you-are-and-we-send-you-a-car-you-can-test-drive" -campaign?

Here are som others (and better):

Peugot Real Time Test Drive - http://adsoftheworld.com/media/online/peugeot_real_time_test_drive
Audi Cube - https://www.youtube.com/watch?v=kk8rsTnniEo
The Twizy Way - http://www.trendhunter.com/trends/twizy-way-car-sharing-scheme

etc. etc.

MrPotatoHead
Activity Score 558
Art Director
kleenex's picture

A nice service imo.

kleenex
Activity Score 58797
Web Designer/Developer
Dzsoi's picture

Clever idea. I have a concern about misuse - some might utilize it as a taxi service because they can set A and B as well.
Maybe Swedish people are different from Hungarians.

Dzsoi
Activity Score 8611
Copywriter
MrPotatoHead's picture

Really? Yet another "tell-us-where-you-are-and-we-send-you-a-car-you-can-test-drive" -campaign?

Here are som others (and better):

Peugot Real Time Test Drive - http://adsoftheworld.com/media/online/peugeot_real_time_test_drive
Audi Cube - https://www.youtube.com/watch?v=kk8rsTnniEo
The Twizy Way - http://www.trendhunter.com/trends/twizy-way-car-sharing-scheme

etc. etc.

MrPotatoHead
Activity Score 558
Art Director
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