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Published/Aired: 
July 2011
Volkswagen:  G-Force
Volkswagen Ambient Ad -  G-Force

Description

With 188kW of power, the Volkswagen's Golf R is the fastest Volkswagen ever. To create hype around this awesome vehicle, we hired people to walk around busy public areas with prosthetic mouth pieces that mimicked the physical effects of G-Force. These eye-catching promoters wore branded t-shirts that supported our message and prompted people to test drive the new Golf R.

Ambient advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Copywriter: Dean Paradise
Art Director: Emma Butlin
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Highest Rated

Jackbr's picture

Nice, nice, nice.

Jackbr
Activity Score 1500
Art diretor |

JackBR

Sushi lover's picture

Love it! Just the text on the T-Shirt I think could be bigger. But I love the idea!

Sushi lover
Activity Score 907

Dream needs to be big!

morse's picture

Really good, but I'm glad I don't have to see it in real life.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture

Yeah, that's the thing, isn't it? Pretty darn gross. Decent idea though.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Jackbr's picture

Nice, nice, nice.

Jackbr
Activity Score 1500
Art diretor |

JackBR

Ron Burgundy's picture

ha!

Ron Burgundy
Activity Score 1630
Art Director at Southern California
ace85le's picture

I think it's funny and edgy. But it would be much better if you have a whole group of people wearing the same thing. That would definitely be very Improv Everywhere.

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Troll's picture

That's pretty cool.

Troll
Activity Score 677
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

dsklan's picture

fake, and not even a good one...

dsklan
Activity Score 1926
Art Director at homeshop
Nike Diesel's picture

I kinda like the idea, in some way. Execution fails IMO.
And people wearing this thing will look like freaks or look like someone with some sort of a disorder.

Nike Diesel
Activity Score 13718
Art Director
studioblossoms's picture

LOL @NikeDiesel
Agree to ace85le...lookwise it is gross but it hardly matters if it drives the idea to the TA

studioblossoms
Activity Score 93
blossoms, 2010, bramha chambers, 3rd floor, tilak road, sadashiv peth, pune 411030. Maharashtra, India
dsklan's picture
dsklan
Activity Score 1926
Art Director at homeshop
mas.minhthu's picture

Only the first man did a good job because his eyebrows looks epic and his hair shape gave him a plus too. The idea was nice, but only the mouth will not work well. I think it needs a combination of expressions on the face, eyebrows, hair style (use gel to pull them all to the back) and of course the creative MOUTH piece to execute this idea more successfully.

mas.minhthu
Activity Score 52
Public Relations at RMIT Vietnam |

I got nothing but a mind and a smile

Bruno Libano's picture

Fine concept. love it.

Bruno Libano
Activity Score 5
toshmr's picture

people will look at the people's faces, and not read the shirt. the message won't be easily communicated

toshmr
Activity Score 129
Guagua
Limia From Hell's picture

jajajaja awesome. cool idea

Limia From Hell
Activity Score 66
Administrative at Asociación Argentina de Agencias de Publicidad
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