Agency Network: 
July 2011
Volkswagen:  G-Force
Volkswagen Ambient Ad -  G-Force


With 188kW of power, the Volkswagen's Golf R is the fastest Volkswagen ever. To create hype around this awesome vehicle, we hired people to walk around busy public areas with prosthetic mouth pieces that mimicked the physical effects of G-Force. These eye-catching promoters wore branded t-shirts that supported our message and prompted people to test drive the new Golf R.

Ambient advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Sergio Lacueva
Copywriter: Dean Paradise
Art Director: Emma Butlin
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Highest Rated

Jackbr's picture

Nice, nice, nice.

Activity Score 1500
Art diretor |


Sushi lover's picture

Love it! Just the text on the T-Shirt I think could be bigger. But I love the idea!

Sushi lover
Activity Score 907

Dream needs to be big!

morse's picture

Really good, but I'm glad I don't have to see it in real life.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture

Yeah, that's the thing, isn't it? Pretty darn gross. Decent idea though.

Activity Score 29856


"I love some things, and don't love some other things."

Jackbr's picture

Nice, nice, nice.

Activity Score 1500
Art diretor |


Ron Burgundy's picture


Ron Burgundy
Activity Score 1626
Art Director at Southern California
ace85le's picture

I think it's funny and edgy. But it would be much better if you have a whole group of people wearing the same thing. That would definitely be very Improv Everywhere.

Activity Score 3935
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Troll's picture

That's pretty cool.

Activity Score 672
Copywriter |


dsklan's picture

fake, and not even a good one...

Activity Score 1924
Art Director at homeshop
Nike Diesel's picture

I kinda like the idea, in some way. Execution fails IMO.
And people wearing this thing will look like freaks or look like someone with some sort of a disorder.

Nike Diesel
Activity Score 13708
Art Director
studioblossoms's picture

LOL @NikeDiesel
Agree to ace85le...lookwise it is gross but it hardly matters if it drives the idea to the TA

Activity Score 93
blossoms, 2010, bramha chambers, 3rd floor, tilak road, sadashiv peth, pune 411030. Maharashtra, India
dsklan's picture
Activity Score 1924
Art Director at homeshop
mas.minhthu's picture

Only the first man did a good job because his eyebrows looks epic and his hair shape gave him a plus too. The idea was nice, but only the mouth will not work well. I think it needs a combination of expressions on the face, eyebrows, hair style (use gel to pull them all to the back) and of course the creative MOUTH piece to execute this idea more successfully.

Activity Score 52
Public Relations at RMIT Vietnam |

I got nothing but a mind and a smile

Bruno Libano's picture

Fine concept. love it.

Bruno Libano
Activity Score 5
toshmr's picture

people will look at the people's faces, and not read the shirt. the message won't be easily communicated

Activity Score 129
Limia From Hell's picture

jajajaja awesome. cool idea

Limia From Hell
Activity Score 66
Administrative at Asociación Argentina de Agencias de Publicidad
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