Scratch the ad

Agency Network: 
July 2011
Vodol:  Scratch the ad
Vodol Ambient Ad -  Scratch the ad


Ambient advertisement created by Artplan, Brazil for Vodol, within the category: Pharmaceutical.


Stop the itching caused by athlete's foot.

Advertising Agency: Mohallem/Artplan, São Paulo, Brazil
Creative Directors: Eugênio Mohallem
Head of Art: Marcus Kawamura
Art Director: André Batista
Copywriter: Rodrigo Resende
Photographer: Caio Miranda
Retouching: Ariê Magalhães
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kleenex's picture

I say the idea works.

Activity Score 58777
Web Designer/Developer
Tommy G.'s picture

I think it's too easy.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
flurl's picture

Do you prefer ideas that are complicated?

Activity Score 97
NataliaLima's picture
Activity Score 1378
bhuvneshwar.chd's picture

like the idea

Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

Bob.C's picture

It works but it looks to be a lot of scratching to get to the message

Activity Score 1155
Copywriter at Convince Ltd |

= =

Brief Buddy's picture

Great use of the medium.

Brief Buddy
Activity Score 32
Art Director |

parry bedi's picture

idea is good.... i think not good for the skin. the chemiclas used in scratch cards r said to use a coin.... else the scrtach paint may coz skin problem... dnt know if its practical... IDEA IS GOOD!

parry bedi
Activity Score 32
Chief Creative Officer at Gypsy Singh Studios |

keep rulin' :)

Wordnerd's picture

good and a bit disgusting. which is also good in that case ;)

Activity Score 6690
TatiiiAlmeida's picture

I like this idea. Scratch paper is a popular cultural in Brazil. We have a lot of lottery games using scratching. The copywriting is better in portuguese, not so straight as in english.
I could try this translation:
"It doesn't matter: you won't stop the athlete's foot only scratching it."
(but I need a native to tell me if it's perfect)

Activity Score 166
Copywriter at Marketing in Automotive Aftermarket at Tuba Cabos (automotive cables) |

Automotive Aftermarket Coordinator | Tuba Cabos |

mr.x's picture

Very good ad! Will it sell the product, long shot.

Activity Score 998
Forsbergs Skola
tip4u's picture


Activity Score 89
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