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Vodem User Manual

Published/Aired: 
April 2007
 Vodem User Manual
 Vodem User Manual

Description

Direct marketing piece to promote Vodafone's new wireless broadband modem, which was called 'vodem'. Installing the modem is simplicity itself. To reflect that six of the eight pages in the 'User Manual' are blank.

Advertising Agency: Draft, New Zealand
Executive Creative Director: Chris Hunter
Copywriting: Jane Jamieson
Art Direction: Leisa Wall
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klaussnow's picture

nice idea, that pic up there isn't doing it justice.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

ellehcimeo's picture

They could have gotten the idea through with just the two pages. No need to waste paper to make such a point.
Or maybe I'm just grumpy because I've run out of lozenges. Meh.

ellehcimeo
Activity Score 3376
Art Director
thirty6chambers's picture

no it shouldn't be just 2 pages because there are already manuals out there that only contain 2 pages.

thirty6chambers
Activity Score 1464
Art Director
ellehcimeo's picture

Then I guess the idea isn't so great after all. If there are other manuals out there that are so simple as this one, who cares.

ellehcimeo
Activity Score 3376
Art Director
cmac's picture

hopefully its recycled paper

cmac
Activity Score 82
Art Director
whitespace's picture

Why not take it further and just print instructions on the underside of the product itself?

whitespace
Activity Score 1953
Creative Director
tamer samy's picture

Bravo.

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

roman-schwienbacher.com's picture

nice idea

roman-schwienba...
Activity Score 1021
Photographer
ooops's picture

how about other language?

ooops
Activity Score 448
Other
raymondus's picture

not all people can understand that ad..

only the brilliant person like me can catch the meaning ;p

raymondus
Activity Score 23
Graphic Designer at kartika airlines
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