Description
Ambient advertisement created by McCann, Romania for Vodafone, within the category: Electronics, Technology.
Is that easy to grab your phone
Creative Director: Adrian Botan
Art Director: Razvan Chifu
Copywriter: Catalin Dobre
Additional credits: Alexandru Platon
Highest Rated
This is bull. I live in Bucharest Romania where this campaign supposedly took place and I've not seen or heard ANYTHING about it. No word at all not to mention I haven't been given one.
These days there are security men on busses and metros to stop pickpocketing so it makes this campaign even more doubtful.
that's already done...it won in Cannes 09....
and how did you find these professional pickpockets? by posting an ad: professional pickpockets wanted? come on!
one should not take life so seriously - as one will not come out of it alive.
Crea una imagen totalmente negativa y de rechazo hacia el producto. Es una acción demasiado invasiva.
Third campaign I see with proffesional pickpockets after Burger King (in Spain) and Talk Talk (UK). It starts to get boring...
Rational is fine, execution is great, but (there's always a "but") you never know how people would react against the brand for being such intrusive... would love to see the post-campaign results
IT's that easy to get into your pocket. good work, copywriter.
Should have spent your money on a proofreader instead of pickpockets.
one gold in cannes this year.sorry.
For Romania, it's a very good thing.
gud to see.........
but not sure about "results"......
At least get 3 different people. The last two photos are the same woman. This is lame. Banned from One Show for 5 years, lol.
Bad English. Is that easy to ruin a good idea.
It's not amusing. You guys must be crazy desperados to try something like that. As long as nothing goes wrong you'd feel great about the coup you pulled but that's quite a thin line, mate. Someone said that it's good for Romania but that's doubtful. This is not good anywhere.
Do you think they actually ran with the pickpocket campaign as suggested... or are using the above story to promote the product?
This is bull. I live in Bucharest Romania where this campaign supposedly took place and I've not seen or heard ANYTHING about it. No word at all not to mention I haven't been given one.
These days there are security men on busses and metros to stop pickpocketing so it makes this campaign even more doubtful.
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