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We are all murderers

Agency Network: 
Published/Aired: 
December 2010
Viva Foundation:  We are all murderers
Viva Foundation Ambient Ad -  We are all murderers

Description

In Poland Christmas tradition of eating fish for dinner turns to be a bloody massacre. Poles are not aware of animals suffering before they land on a table. Viva Foundation aims at drawing public attention at the carp suffering and to make people consume less fish this year or at least eliminate their terrible suffering before consumption.

Ambient advertisement created by Szwejkowski, Poland for Viva Foundation, within the category: Public Interest, NGO.

Caption

We are all murderers. Every year at Christmas time we torture and kill millions of carps. Let's quit this tradition!

Advertising Agency: Szwejkowski, Warsaw, Poland
Creative Director: Maciek Ufnalewski
Art Director: Marta Bialostocka
Copywriter: Piotr Wronek
Photographer: Leszek Szwejkowski
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Highest Rated

Guest's picture

let's everybody live on photosynthesis!

Guest
Oblabla's picture

i like the idea

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

LeeHarvey's picture

I don't.

LeeHarvey
Activity Score 3045
Creative Director
TiltedChairCreative's picture

Don't really get it. What does covering the eyes with a black strip have to do with being a murderer? I'm missing something.

TiltedChairCreative
Activity Score 513
Guest's picture

let's everybody live on photosynthesis!

Guest
CuriousPencil's picture

We already do to some extent. Ever heard of the food chain?

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

I really want to like this, but there's so little to like. WHEN will the animal loving community realise that messages like this Completely Fail to reach their target. When a mindset that enjoys the taste of fish is confronted by someone saying 'you're responsible for death', their wiring will happily respond "Yes, isn't it delicious?"

Really disappointing. And a cheap execution of the black band - when's the last mugshot you saw with the suspect holding their hand to their face?

Much as I agree with the sentiment, you're entirely missing your target, completely.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

The stupiest idea I've ever heard! It's like to tell the Poles do not eat eggs at Easter!

Guest
Guest's picture

Eggs don’t suffer... Do they?

Guest
Oblabla's picture

well i said i liked the idea but that doesn't mean i'm gonna change my ways. i just like they way they communicate it.

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Guest's picture

A typo in something you send to AOTW! Very big FAIL!

Guest
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