Agency Network: 
Published/Aired: 
May 2008
Viva a Vida:  Use
Viva a Vida Ambient Ad -  Use

Description

Ambient advertisement created by Mohallem Meirelles, Brazil for Viva a Vida, within the category: Public Interest, NGO.

Caption

Positive or negative? You never know. Use a condom.

Advertising Agency: Mohallem Meirelles, São Paulo, Brazil
Creative Director: Eugênio Mohallem
Art Director: Bruno Bomediano
Copywriter: Julio D’Alfonso
Photographer: Guilherme Arruda
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Mezooo's picture

good one!

in which interval does the light change??

Mezooo
Activity Score 174
Gießen/Germany
iT-iS-i's picture

Quite smart, now how long does it take for the visual to change?

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Umberto Vonspiel's picture

Good!

Umberto Vonspiel
Activity Score 81
Euro RSCG 360 |

http://www.umbertovonspiel.com/ - Let's work together and do many great things !

getconnected2001's picture

Nice!

getconnected2001
Activity Score 987
Art Director at New Delhi
Heads's picture

Pretty good. But a lot of great stuff has already been done for Anti-HIV.
6,5/10

Heads
Activity Score 194
Copywriter |

_____

contact_heads@web.de
_____

samuelcarlos's picture

Would be cool if the light flickered randomly, that way it is unpredictable and could also represent the many partners you've supposedly been with. With a timer you kinda know when its going to be positive or negative.

samuelcarlos
Activity Score 110
Art Director
whitespace's picture

No it wouldn't be cool... people with epilepsy might suffer a seizure attack.

whitespace
Activity Score 1953
Creative Director
ricklongo's picture

I think it's just a silly visual pun, nothing special. Definitely expected more from Eugenio Mohallem.

ricklongo
Activity Score 1244
NatalieM's picture

It's a clever idea. I wonder how easily it can be seen and read from the road or passersby.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Dozer's picture

pretty nice

Dozer
Activity Score 149
Frits Harkema's picture

Negative. Absolutey.

Frits Harkema
Activity Score 713
Antwerpen
ADebutant's picture

doesn't do anything for me. i agree with ricklongo. it's just an executional play on words...

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
theanc's picture

I agree it's nothing really great. But we must admit that this definitely works.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

razadxb's picture

wonderful....good job

razadxb
Activity Score 30
General Manager
Neil Levy's picture

i'm very dumb so please bear with me, but why does it even need a visual of a woman if the whole idea is about a random flickering light. am i missing something?

Neil Levy
Activity Score 314
Copywriter |

neil levy

eject's picture

muy bueno

eject
Activity Score 69
samuelcarlos's picture

True. Could have something else.

samuelcarlos
Activity Score 110
Art Director
crhule's picture

Very good work.

crhule
Activity Score 10
Art Director at art director |

www.crhule.com

Rekker's picture

right from school! to easy

Rekker
Activity Score 123
creative |

Say no more...

Swiss's picture

The idea seems to be good but would have been more dramatic if there was some colour difference btwn positive and negative image.

http://www.adcrunch.org/2008/08/04/your-food-needs-care-too-oso-near-d...

Swiss
Activity Score 39

stay hapy folks!
:)

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