Use
Description
Ambient advertisement created by Mohallem Meirelles, Brazil for Viva a Vida, within the category: Public Interest, NGO.
Positive or negative? You never know. Use a condom.
Creative Director: Eugênio Mohallem
Art Director: Bruno Bomediano
Copywriter: Julio D’Alfonso
Photographer: Guilherme Arruda
Quite smart, now how long does it take for the visual to change?
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
Good!
http://www.umbertovonspiel.com/ - Let's work together and do many great things !
Pretty good. But a lot of great stuff has already been done for Anti-HIV.
6,5/10
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contact_heads@web.de
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Would be cool if the light flickered randomly, that way it is unpredictable and could also represent the many partners you've supposedly been with. With a timer you kinda know when its going to be positive or negative.
No it wouldn't be cool... people with epilepsy might suffer a seizure attack.
I think it's just a silly visual pun, nothing special. Definitely expected more from Eugenio Mohallem.
It's a clever idea. I wonder how easily it can be seen and read from the road or passersby.
-Natalie
http://www.nataliemarion.com
doesn't do anything for me. i agree with ricklongo. it's just an executional play on words...
"Our factories make cosmetics. We sell hope." -M.Factor
I agree it's nothing really great. But we must admit that this definitely works.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
i'm very dumb so please bear with me, but why does it even need a visual of a woman if the whole idea is about a random flickering light. am i missing something?
neil levy
The idea seems to be good but would have been more dramatic if there was some colour difference btwn positive and negative image.
http://www.adcrunch.org/2008/08/04/your-food-needs-care-too-oso-near-d...
stay hapy folks!
:)
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