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The perfect woman

Agency Network: 
Published/Aired: 
March 2015

Description

Ambient advertisement created by Saatchi & Saatchi, Italy for Vitasnella, within the category: Non-Alcoholic Drinks.

Advertising Agency: Saatchi & Saatchi, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Alessandro Orlandi, Manuel Musilli
Art Directors: Alessandro Orlandi, Manuel Musilli
Copywriters: Antonio Di Battista, Leonardo Cotti
Account manager: Francesca Bertocco
TV Producers: Erica Lora-Lamia, Silvana Gabelli
Production: Unit9
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halaby87's picture

Nice one but a little bit shakey on the concept

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

Ashcer's picture

The commercial was very interesting to watch because the technology it had was really cool. Not to mention the deep message about it, every person had their own idea of a perfect girl and not one of them said the way she was remained good enough. The commercial somehow reminded me of Dove and how its always giving positive messages about a women and I felt this commercial would have fit that product better than water. What could have been different was maybe a commercial that was done in an environmental setting like hiking, camping or perhaps a marathon to show the perfect drink for doing those activities. I felt the commercial was really good and could keep the audience watching the whole thing because it has such a strong message that is sending across to people, however I don’t feel it fit the right product. Towards the end when the model drank the water her body went back to normal, I feel it should have been the opposite somehow, by this I mean giving the idea that drinking water keeps you healthy.

Ashcer
Ramat Ajala's picture

The bad version of Dove.

Ramat Ajala
Activity Score 800
damnson's picture

The BIZARRE and bad version of Dove.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Sei's picture

Vitasnella make you fat?

Sei
Activity Score 11
kleenex's picture

like the technology.

kleenex
Activity Score 58657
Web Designer/Developer
Temple's picture

It tried to convey something, but unfortunately...

Temple
Activity Score 11341
Creative Director
Hadrons's picture

It had a promise, but there was no punch. Flaccid .

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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