Call Brussels

Agency Network: 
January 2016


Over the past few weeks, the international media has portrayed Brussels as a war zone that tourists would do well to avoid. This has obviously had dire consequences for the tourist sector, which is currently experiencing a noticeable decline. Who better than the people of Brussels to answer the questions that tourists hesitant about travelling to Brussels might have...
In order to foster exchanges between the main players of tourism in Brussels (namely tourists from the following countries: France, the Netherlands, Germany, the United Kingdom, Italy and Spain) and the people of Brussels, set up telephone boxes in three emblematic locations of the Brussels-Capital Region: at the Mont des Arts, on the Place Flagey and on the Place Communale in Molenbeek. Passers-by will be able to answer questions from foreign tourists. A great opportunity for the people of Brussels to defend their Region.

Ambient advertisement created by Air, Belgium for, within the category: Transport.

Advertising Agency: Air, Brussels, Belgium
Executive Creative Director: Eric Hollander
Creative Directors: Dieter de Ridder & Joeri Van Den Broeck
Creatives: Julien Scouze Riviezzo, Sébastien Stronghead Verliefde
Head of Digital Production: Greg Pin
Digital Project Manager: Maxime Van Santen
Account Manager: Daphné De le Vingne
Designer: Maxime Douillet
Producer: Bérengère Lurquin
Press Relations: Whyte - Eveline De Ridder, Arianne Goossens, Wim Lefebure
Media: Christine Jean / Initiative Belgium
Web Development: Globule Bleu
Engineers: Teken & Maak
Phone System: Aircall
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kleenex's picture

I like it.

Activity Score 57557
Web Designer/Developer
BAdsoftheworld's picture

Kind of a very nice idea.

Activity Score 3509
damnson's picture

We've seen similar ideas before.

Activity Score 11375
Copywriter |

An axe murderer of ads.

halaby87's picture


Activity Score 10446
Other at Health Communications Egypt |


Marcao's picture

Good stuff.

Activity Score 3027
Copywriter at DDB Group Asia Pacific
SheilaKaurSanghar's picture

Phenomenal! Utterly superb! That's taking social media to unprecedented scale and letting regular folks spread the word in a way that the city could not have done for itself. Candor and humility wrapped up in one. Fab job guys!

Activity Score 84
Public Relations |


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