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Go back to Pompeii

Agency Network: 
Published/Aired: 
March 2010
Visa:  Go back to Pompeii
Visa Ambient Ad -  Go back to Pompeii

Description

To raise awareness of Visa's sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message.

Advertising Agency: TBWA\Tequila, Auckland, New Zealand

Ambient advertisement created by TBWA, New Zealand for Visa, within the category: Finance.

Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tamryn Kerr
Copywriter: Michael Goldthorpe
Producer: Mark Paisey
Retouchers: Paul Hewson, Grant Allen
Account Manager: Sam Attenborough
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Highest Rated

dsklan's picture

nice, one of the few luggage belts that make sense!

dsklan
Activity Score 1926
Art Director at homeshop
zerocool's picture

I like, I like a lot

zerocool
Activity Score 455
smilepig's picture

good interesting

smilepig
Activity Score 254
Art Director
Adaddicted's picture

good usage!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

whatthefudge's picture

Well done!

whatthefudge
Activity Score 1266
Axl's picture

nice

Axl
Activity Score 266
Paris
dsklan's picture

nice, one of the few luggage belts that make sense!

dsklan
Activity Score 1926
Art Director at homeshop
jbuckingham's picture

Really strong

jbuckingham
Activity Score 913
Hiperion's picture

it was perfect with smoke

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Shadow Ops's picture

Nice. We've seen this medium done well before for the roulette wheel. But I totally don't think its a ding. Because this is really fun. Nice guys.

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

beingofageoldgrace's picture

is the carousel lava lighted or where comes the glow from? photoshop?

beingofageoldgrace
Activity Score 353
polar's picture

a good BTL material.

polar
Activity Score 28
Politecnico Grancolombiano
Brain-Art's picture

Nice

Brain-Art
Activity Score 1101
Graphic Designer
andyStock's picture

What glow beingofageoldgrace? Is it not just the colour?

I can't help but think what happens at the end of the lava? Nice work nonetheless.

andyStock
Activity Score 666
brandingworthspreading's picture

Fun and engaging. People noticed for sure.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

Dzsoi's picture

Excellent, very spectacular!

Dzsoi
Activity Score 8611
Copywriter
Zeus's picture

f**kng Awesome!!

Zeus
Activity Score 906
somewhere
vrginie's picture

Good idea

vrginie
Activity Score 154
fegrit's picture

Any post about the wrong way Pompeii is written? Pompei in the right one.Look at http://tinyurl.com/yhb59ck

fegrit
Activity Score 3
Marketing Manager at Web & New Media Dept. Manager
kagzmainah's picture

great ambient

kagzmainah
Activity Score 631
Graphic Designer
raulbanderas's picture

i really like this, clever

raulbanderas
Activity Score 357
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