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An Unoriginal Action

Agency Network: 
Published/Aired: 
March 2012

Description

Movie Piracy has been a tremendous damage to the movie stores. In Brazil, more than 900 stores were closed. Video Hobby challenged us to create something new that would take customers to their new mega store. So, we thought: What if we used piracy against itself to take customers to the store? The case study shows the results of the action.

Ambient advertisement created by Propeg, Brazil for Video Hobby, within the category: Professional Services.

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kleenex's picture

I like it.

kleenex
Activity Score 58669
Web Designer/Developer
BKrwind's picture

2 things -

1- The idea it's so great, that you could do a movie with it.

2- Someone already did it =/

http://www.youtube.com/watch?v=J7C8nHAAs70

BKrwind
Activity Score 2
cognitive's picture

Sounds like a fun project for the agency.

cognitive
Activity Score 177
Producer/Director at Austin, Texas |

www.cognitivefilms.com

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