Escalator
Description
Ambient advertisement created by BBDO, Philippines for Venus, within the category: Health.
Executive Creative Directors: David Guerrero, David Lubars
Creative Directors: Joni Caparas
Copywriters: Gunter Liermann, Maui Reyes
Art Directors: Joni Caparas, Ming-mei Hung
Photographer: Jonathan Tay
Advertiser's Supervisors: Jennifer Dauer, Brenda Bynarowicz, Kimberly Doebereiner
Highest Rated
This is totally creepy.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
just love this...........................amazing
love anything creative
http://addot.blogspot.com/
Infected by a virus called CREATIVE | "And ya I Love Everything"
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Doesn't work, as compared to the people who are supposedly sliding down the escalator...
Add insult to injury then burn the candle at both ends.
:: Put your ears against the ground so i can walk over what you heard::
This is totally creepy.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
I must say this is a good idea...
But on a second note, the location of this outdoor advertising is in a Singapore subway, and the agency behind this idea is from Philippines... So it's pretty apparent that this was never ran in the Philippines, and I don't think it was ran in Singapore as well Pretty obvious it's scam.
It's not a scam. I worked on this ad and it was an internal competition with a working brief from P&G. When our agency won, we realized that the product wasn't released in the Philippines. Since our idea won, we had to produce and release it in the closest country possible that had the product: which is Singapore. :)
Hope that cleared it up.
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