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Proud Timetables

Agency Network: 
Published/Aired: 
July 2017
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Description

During Gothenburg Pride 2017, Swedish public transport company Västtrafik wanted to show its support. The tram lines in Gothenburg are colorful. So we decided to re-arrange them according to the rainbow, and use 30 digital outdoor ads to advertise Västtrafik’s regular real-time departure info.

Ambient advertisement created by Forsman & Bodenfors, Sweden for Västtrafik, within the category: Public Interest, NGO.

Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Art Director: Lars Jansson
Copywriter: Pontus Caresten
Designer: Christoffer Persson
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Highest Rated

Wrong Opinion's picture

it works for what they wanted to get across

Wrong Opinion
Activity Score 293
morse's picture

Simple and cute idea.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Wrong Opinion's picture

it works for what they wanted to get across

Wrong Opinion
Activity Score 293
kleenex's picture

Sure was simple.

kleenex
Activity Score 58667
Web Designer/Developer
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