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Published/Aired: 
December 2009
Vandalism Awareness:  Labels
Vandalism Awareness Ambient Ad -  Labels

Description

Ambient advertisement created by Gap's, Spain for Vandalism Awareness, within the category: Public Interest, NGO.

Advertising Agency: Gap's, Spain
Creative Directors: Rafael Rodriguez Galobart, Juan Antuñano
Copywriter: Carla Garraus
Production Company Producer: Sonia Ledesma
Agency Producers: Tamara Ros, Maria Egaña, Cecilia Carrasco
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Highest Rated

germanhudders's picture

Outstanding, definitely award winning material, the best part is you got on tv and pres without paying for great viral-guerrilla marketing

germanhudders
Activity Score 336
Copywriter at Droga5
sirvan's picture

Nice! This is really something punks don't think about when they vandalize things. Sure, it won't stop all of them, but probably some. More importantly it will impact the rest of the population, and make them keep their eyes our for vandals.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

satrianee's picture

Smart. and good.

satrianee
Activity Score 3748
everartz's picture

this is really nice... like it..

everartz
Activity Score 7613
Art Director |

| everartz |

germanhudders's picture

Outstanding, definetly award winning material, the best part is you got on tv and pres without paying for great viral-guerrilla marketing

germanhudders
Activity Score 336
Copywriter at Droga5
germanhudders's picture

Outstanding, definitely award winning material, the best part is you got on tv and pres without paying for great viral-guerrilla marketing

germanhudders
Activity Score 336
Copywriter at Droga5
Javier Ramírez's picture

Aplausos

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

chris myles's picture

a really creative ad that raises awareness the issue of vandalism.!!

chris myles
Activity Score 429
Napier University
ACreativeSpirit's picture

well done, free PR gets people to realize the price of vandalism and it kinda added a little bit of an artsy "fresh" feel due to the bright color

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

mgriff21's picture

Didn't IKEA do something very similar to this?

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

nenajumai's picture

cool ! really creative

nenajumai
Activity Score 4
Copywriter at Tbwa/concept Nigeria |

Her Royal Awesomeness

bad copy's picture

institutional useless advertising...

not reaching the real target.
Vandals can even create a game: who can make the best damage in one night?
"I broke two bottles (200.000 € x 2), and a street lamp (240.000 €) and...
My final score is: 1.200.000 €.
And yours?"

This is only good to make "good people" says: "yes, vandalism is a real problem. look at these young guys. they all are criminals. yes, sometimes I forgot the poop bag, but I'm not a criminal as those lazy youngsters."

bad copy
Activity Score 808
Copywriter
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