Make the politicians work

Agency Network: 
September 2012


Quality of roads is the eternal problem of Yekaterinburg – the fourth largest city of Russia. The local site URA.RU, which writes about life in the city, decided to remind politicians that it is their duty to repair the roads. The problem is – our politicians don’t care about potholes. Their only worry is their own public image. We associated road holes with the images of certain politicians. In the night, on three potholes in city center, we drew faces of the governor, the mayor and the vice-mayor. The news about caricatures became a sensation. With this intense PR the politicians were no longer able to sit idle. The holes were fixed. The news about the action was

Ambient advertisement created by Voskhod, Russia for URA.RU, within the category: Media.

Advertising Agency: Voskhod, Yekaterinburg, Russia
Creative Director: Andrey Gubaydullin
Art Director: Vladislav Derevyannykh
Copywriters: Evgeny Primachenko, Egor Gavrilin
Illustrator: Alex T
Designer: Dmitry Maslakov
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Highest Rated

prabhakar uppari's picture

Great ad

prabhakar uppari
Activity Score 58
saya's picture

good effort, solid output

Activity Score 356
Art Director at Madras Brand Solutions
alausa's picture


Activity Score 1420
Creative Director at Noah's Ark
CrackerJackFlash's picture


Activity Score 19604
Creative Director at CrackerJackFlash |

Mantufayo's picture

Creativity to serve the community. Love it!

Activity Score 580
Creative Director
matitarrie's picture

this is awesome! they did work to politicians

Activity Score 24
Siddarth Basavaraj's picture

Creativity always works! Good work folks

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Prasad Weerasekara's picture

wow. Great work & winning idea. congratulations.

Prasad Weerasekara
Activity Score 657
Barbara O.'s picture

This is awesome creativity at work. it does say though that politicians are the same everywhere.

Barbara O.
Activity Score 211
Barbara & 1923 |

Barbara O.

mareanx's picture

Great idea!!

Activity Score 196
Art Director at Freelance
Richa Agrawal's picture

a good idea that really worked. kudos to the creatives. a brave thought.

Richa Agrawal
Activity Score 324
baraguzzy's picture


Activity Score 75
giulio frittaion's picture


giulio frittaion
Activity Score 46
Creative Director at Fab / La Fabbrica Creativa
Lisbon freak's picture

Must be hard to shake things up in Russia. Great job.

Lisbon freak
Activity Score 496
Creative Director at Toronto
peggylize's picture

Love it! Efficient, well done. Great job guys!

Activity Score 50
Bassem Mekhael's picture

well done i hope we can do this in Egypt.

Bassem Mekhael
Activity Score 48
Executive Creative Director at The Mark Agency
cwriter79's picture

Freaking brilliant!

Activity Score 956
Copywriter at Cargo, LLC.
George Souza's picture

Wonderful, and I'd give it an eleventh star for The Beatles.

George Souza
Activity Score 116
10pencils's picture

Awesome. Very very applicable to my country as well.

Activity Score 146
Copywriter at Noah's Ark, Lagos, Nigeria
kleenex's picture


Activity Score 58777
Web Designer/Developer
bakamono's picture

Someone should start TORONTO site!!!

For the westerners, don't buy too much in to this. In Russia the roads are horrid and it is part of the (well part of Russia). Chances are it was all staged staged.

I give 9 to my comrades for trying.

Activity Score 998

because therefore it is

prabhakar uppari's picture

Great ad

prabhakar uppari
Activity Score 58
creativegodown's picture

Wow! I love it! It's a powerful idea for a social cause. I would love to see this extended by different countries of the world. Lebanon and Egypt needs this idea.

Activity Score 250
Knella's picture


Activity Score 150
Chelle Boo's picture

totally hit d nail on d head.

Chelle Boo
Activity Score 56's picture

wow. It's a great way to get things done.
Activity Score 288
suheru's picture

You Win!

Activity Score 54
Graphic Designer
the pencil's picture

Awesome! People power through arts.

the pencil
Activity Score 235
Art Director
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