Advertisement

The Cube

Agency Network: 
Published/Aired: 
April 2016

Description

Ambient advertisement created by Publicis, Italy for Unicredit, within the category: Finance.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Copywriter: Michele Picci
Art Director: Marco Viganò
Log in or register to post comments

Highest Rated

kleenex's picture

I have to agree with you on this. It did not make the gift that special at all.

kleenex
Activity Score 58161
Web Designer/Developer
Bill Me Now's picture

Not bad, not bad. A thoughtful little step above the standard tote bag or water bottle.

Bill Me Now
Activity Score 180
andylefty's picture

I like the ups and downs thought but the execution is slightly bizarre. I think free stuff isn't that much of an idea.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

I have to agree with you on this. It did not make the gift that special at all.

kleenex
Activity Score 58161
Web Designer/Developer
AdBuzzer's picture

Lazy marketing - spend some budget on give-aways, but what was the scale of this action, how many people actually changed their opinion about UniCredit? The answer: 0,0001%

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Edoz's picture

Non male ...

Edoz
Activity Score 284
Creative Director at LeMineVaganti
DBB's picture

I'm sorry but giving free stuff is not creative, it's nothing.
it's just a box with freebies, i didn't expect people to just ignore it.

DBB
Activity Score 1216
superniranjan's picture

only concept is great..dont execute it..

superniranjan
Activity Score 30
Glut's picture

lazy idea

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
dean viii's picture

sorry, there is no concept here. this is typical bank promotion of giving stuff away. and if the problem was banks seemed too distant from the real world, you failed.

dean viii
Activity Score 1686
Creative Director
tracyzhang's picture

freebies does not a good ad make...

tracyzhang
Activity Score 133
Paolo Buatti's picture

Free stuff...in italy...not so creative, I would like to see more interactive ads.

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

www.paolobuatti.it

hoozn's picture

I get the sunburn cream and the gumboots, but what exactly was the "down" aspect of the hat and the airbed?

Pretty weak.

hoozn
Activity Score 355
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Advertisement
Featured Content

Latest Collections

Advertisement