Description
Ambient advertisement created by TBWA, Norway for Ultra, within the category: Retail Services.
Highest Rated

Being a norwegian, I can tell you that TBWA\Oslo makes a lot of WINHAFIT?-work these days. Personally I find that more interesting than making a lot of OYTHAISTLL (Oh, Yeah, That´s How Advertising Is Supposed To Look Like)-stuff. I don´t like all their work, some of it is like....WHAT? but at least it´s interesting and get talked about.
DEVELOPMENT FROM CONCEPT TO IMPLEMENTION
"Strong light spots and a diesel aggregate made sure the letters lit up at night."
RELEVACY TO THE PRODUCT OR SERVICE
"The people of Drammen love their river."
SUCCESS OF THE PROMOTION
"Heated public debate over ads on the river. Local politicians confused and started to work on a new law, banning ads on the river"
"First week smashed our wildest dreams, Ultra told local press"
Let me know if I read that wrong.

WINHAFIT (what in hell and fk is this?) I feel as though I've just slipped back in time to 1957.

Being a norwegian, I can tell you that TBWA\Oslo makes a lot of WINHAFIT?-work these days. Personally I find that more interesting than making a lot of OYTHAISTLL (Oh, Yeah, That´s How Advertising Is Supposed To Look Like)-stuff. I don´t like all their work, some of it is like....WHAT? but at least it´s interesting and get talked about.
Yep. After reading all that the only thing I could think was "so, it's a glowing sign...and?..."