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Uber Safe Breathalyzer

Agency Network: 
Published/Aired: 
April 2015

Description

Ambient advertisement created by Rethink, Canada for Uber, within the category: Professional Services.

Advertising Agency: Rethink, Canada
Creative Directors: Aaron Starkman, Dre Labre, Chris Staples, Ian Grais
Copywriter: Francesco Grandi
Art Director: Simon Au
Build: Stacklab
Technologist: Brent Marshall, Eightlines
Production Company: Someplace Nice
Director: Sean McBride
Director of photography: Sean McBride
Executive Producer: Estelle Weir
Line Producer: Taryn Mueller
Broadcast Producer: Vanessa Birze
Interactive Producers: Narine Artinian, Todd Harrison
Interactive Designer: Alex Fleming
Post Production House: Fort York VFX
Editor: Joey Whitelaw / Rooster
Audio House: Keen Music
Composer: Cat Calinescu
Account: Scott Lyons
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Highest Rated

kleenex's picture

Brilliant.

kleenex
Activity Score 58667
Web Designer/Developer
kleenex's picture

Brilliant.

kleenex
Activity Score 58667
Web Designer/Developer
CrackerJackFlash's picture

good one

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

ohsweetman's picture
ohsweetman
Activity Score 59
Copywriter
AdMiniMonster's picture

and 30% off a cab ride is Uber. But seriously, what makes this brilliant is to connect a breathalyzer directly to the fastest company in the whole world and have it show up at your feet. That's the money shot. Pure genius Mr. Starkman!

AdMiniMonster
Activity Score 2
raw tuna's picture

Solid idea & great publicity

raw tuna
Activity Score 837
General Manager
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